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The travel industry is like most industries in that it is incredibly inwardly focused in terms of sales, marketing and even in terms of its leadership and cultural development. Which is not to single the industry out for criticism, more to note that it shares a common problem faced by most business leaders.
So what does that look like and more importantly what does it mean?read more >
It's almost become cliche to observe that the retail sector is in trouble. However, virtually every industry is having to reinvent itself and innovate to stay relevant in a world with changing market dynamics, models of communication and delivery as well as tastes and values.read more >
We, as leaders, spend an inordinate amount of time instructing our people on how we want them to behave - using codes of conduct and workplace instructions, on what we want them to do - in terms of processes and with training modules and of course, what we want them to achieve - by outlining their KPIs and conducting yearly, biannual or quarterly reviews depending on just how controlling our own personality tends to be.read more >
Human Resources are in the rather unenviable position of having to know quite a lot about virtually every facet of an organisation's business (even when it's not their personal remit or speciality).read more >
We don't like change. We say we do. We say things like "a change is as good as a holiday", but we don't mean it. Just try putting "change" in a staff member's remuneration package in place of their annual leave and see how far that gets you.read more >
For years, sales theory has promoted the idea of selling features and associated benefits, of looking for what's unique in your product or service, and using that as a wedge to open up the sale by demonstrating how you can make the prospect's life easier, more productive, or even sexier!
The next step, we were told, was to systematically remove obstacles to the sale and "always be closing". Some sales people managed to do this with humanity and charm, but for the most part, it's an aggressive process based on proving a resistant prospect wrong (That'll get them on side).read more >
Dan Gregory, CEO of The Impossible Institute and regular panelist on the wildly popular The Gruen Transfer recently provided a compelling vision of the future of advertising and ad agencies to Marketing magazine.
“The rules have changed a bit, and I think we’re witnessing a not-so-slow death of interruptive advertising. “ Says Gregory, who will be speaking at the upcoming DARE Melbourne Showcase.read more >
We are living in an age of unprecedented levels of change. Wow, news flash right?!? Just the other day, my 70 year-old mother actually laughed and said “LOL!” Which I believe may be one of the signs of the Apocalypse. Baby boomers using social media slang followed by the four horses. I’m sure that’s the correct order. read more >
When was the last time you Googled yourself? Or 'stalked' an old acquaintance on Facebook?
If you were surprised at just how much the internet seems to know about you, you're not alone.
In pre-internet days, most information passed into unrecoverable obscurity in a relatively short time. Not so today when every youthful indiscretion since 1999 is available at the click of a mouse.read more >