It’s no secret that we spend a great deal of time in front of screens these days. Business has previously invested enormously on TV advertising, but is now overwhelmingly focused on getting eyeballs on all of the many screens we use daily. But screens have changed... and they’ve changed us.
We’re now more demanding, more impatient and more savvy to the techniques advertisers use.
Brian Solis gives some truly useful and practical insights into how your business needs to adapt to the ever-growing pace of technology-driven human behavior.