Are You Lost in Translation?

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Are You Lost in Translation?

Do you find your message constantly gets lost in translation? When you are dealing with clients older than you do you see them switch off? Or maybe you are selling the latest piece of tech to the Gen Y’ers and you keep losing their business.

When selling to different ages, the key to success is anything but one size fits all.

In this short video I’m going to outline exactly how to close the sale whether you are dealing with an old school boomer or a trendsetting gen Y’er.

My tips include:

Be an expert when selling to Gen Y – if you don’t know the answer to even one question, you will lose their respect.
If you turn up to meet a boomer with a poorly presented presentation you won’t get a look in
Gen X have a story to tell, and it’s your job to listen

Once you understand what drives each of the age groups at a fundamental level, you will be able to adapt any sales pitch, tailor any client conversation and even harness your skills for personal use.