In my new book, co-authored with by business partner Dan Gregory, we argue (see what I did there?!) that the key to a healthy business is one that asks itself 'what's in it for my staff'. If you are proposing  new idea and you want your team to jump on board you need to think, at a very selfish yet selfless level, what is in it for them?

Same goes for arguing, if you want to win (and who doesn't) you need to be addressing the question 'if I win, what's in it for them?' and present your ideas that way.

Here, in this interview with The Morning Show, Dan and I outline some tricks and tools for swaying an argument in your favour whilst addressing what the other person is hoping to achieve.

Fingers crossed this leads to many positive outcomes from your business and personal interactions, because as much as we say it's about the taking part, we all want to win!

Responsible for some of the biggest product launches in history, nobody understands what makes people 'buy' or 'buy in' better than Kieran Flanagan. An expert on human behaviour, Kieran is an acclaimed speaker who can address topics such as how to increase collaborative intelligence, the importance of human leadership and how to create lasting change and engagement in your teams and organisations.