All articles by Adam Ferrier

Adam Ferrier

Why creativity is the new strategic frontier

January 28th 2018

There is a delicious irony in business at the moment. Many businesses are trying to humanise themselves - but they are hell bent on doing it through robotics and artificial intelligence (AI). Within this environment we should instead being saying Hi to good old H.I. or human intelligence.

And within this specifically I mean creativity. The future of your workforce will lie in being able to apply creativity, imagination, and strategy - the things AI doesn't do so well. Creativity in particular is shaping up to be the new frontier of strategic competitive advantage.

So, here's what I know about how to make creativity happen.

How to create a workplace culture that counts

September 26th 2017

The value of a strong workplace culture is no longer debated. It’s no surprise that the biggest brand on planet, Google, has also won Fortunes' Best Companies to Work For 6 years in a row. However, this begs two obvious questions a) what kind of culture should your place have, and b) how do you make it happen. Read on.

What's the single biggest skill missing from organisations today?

November 22nd 2016

The other day I was making my son breakfast. I was carefully assembling his preferred mix of Weet-Bix, Chia seeds, cinnamon, greek yogurt and honey. He said to me 'Daddy you're the Wheet-Bix' professor. It both took me by surprise, and made me laugh.  I guess the point my enlighted 4 year was making is that it's pretty easy to be considered a professor these days, where everyone is an expert in anything.

Why We Do What We Do

May 19th 2015

Creativity and ideas often go hand in hand; we think of those who can write, paint, create as ideas people and nowhere is this more evident than in the world of advertising.

Adam Ferrier

January 21st 2015

Thought leader for motivating change through the science of behavioural economics and creativity

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