Nike’s recent withdrawal from the fitness band market has raised some significant questions regarding the future direction of wearable technology.
Although the size of the market is predicted to grow exponentially by most industry experts such as Credit Suisse, which predicts the market to increase five-fold to $50 billion by 2017 and wearable technology appears to have already reached a high level of awareness amongst consumers.
Thought Leadership Marketing, the strategy of creating informative and interesting content to better engage customers and drive loyalty has quickly moved from a niche term to a 'must have' strategy for both B2B and B2C companies.
In fact, latest studies show that incorporating thought leadership marketing into their broader strategy is now the top priority for marketing professionals (34.8% of respondents) up from 18.9%. According to another study, 91% of B2B marketers now use thought leadership marketing.
This name conjures up word and brand associations like high-tech, Facebook and big data. But think about the name in two parts.
Firstly, silicon - the raw material for most commercial semiconductors, the backbone of the digital world. Next, valley - a physical description of a geological depression with predominant extent in one direction.
Put the two words together and we have the metonym for the US high-tech industry. This physical, analogue place has been driving digital innovation and the creation of cyberspace for decades. There is a certain irony in this.
Anders Sorman-Nilsson is a Sydney-based global futurist and innovation strategist whose clients include Apple, Johnson & Johnson, and the Commonwealth Bank, as well as his mum's local bricks and mortar menswear shop in Sweden.
In this insightful excerpt from his new book 'Digilogue' Anders reminds us that whilst the world is going tech crazy, there is still very much a place for the traditional; from the analogue Christmas card to the time spent creating a holiday feast. The perfect balance between the past and future is where enduring businesses & brands will prosper.
As a special offer to celebrate the close of 2013, when you confirm Anders to speak at a conference or event before 31st January 2014, you will receive 50 copies of his book 'Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer' complimentary.
Anders Sorman-Nilsson is a speaker and researcher at the very forefront of futurism. Through his think tank Thinque, Anders works with some of the planet's biggest companies to anticipate trends that will disrupt their business.
In this article, through his passion for bringing the digital minds together with the analogue hearts of each business, Anders looks at how companies are going to be impacted by a workforce & consumer base that has never known a world without smart phones & online gaming...
I'm 30,000 feet in the air. I am currently west of Chicago en route from JFK to LAX.
Because I was delayed from JFK and have a connection in LAX to Sydney, which I could well miss, I am nervously following our progress on www.flightstats.com, which is tracking AA181 live.
I am browsing the web from 30,000 feet on www.gogoair.com ... live.
Is your business adapting to the Digilogue?
In this sensational video futurist Anders Sorman-Nilsson discusses Digital Darwinism, the core truth of how businesses need to relate to real people in today's digital world.
Will you be getting the best from your franchisor when it comes to communications? Today's highly digitised environment brings a different perspective to the landscape writes Anders Sorman-Nilsson.
Have you wondered what aptitudes will position you ideally for a career in 2020? How do you choose the right career that even exists in 2020? Are your qualifications supporting you in an uncertain future? How do you combine tradition and technology in you choice of work?
I reckon 2020 vision begins with 2020 hindsight. It's only when we reflect on past patterns, that we can either break those patterns, or continue them into the future. In fact, when we reflect, there is a greater chance that we inflect and reach a positive tipping point.
The sense of place can be both a gift and a curse. The location which sits at the core of provenance marketing is a double-edged sword. Only Champagne from Champagne can be legally called Champagne. Chicken Bega doesn't have the same ring to it as Chicken Parmiggiano, and Yunnanese Pork doesn't whet one's appetite the way apple-smoked Canadian bacon does. A region has either built a world class reputation for a particular produce, brand equity in its provenance, and trust in its sourcing practices, or it hasn't.
As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most o6en that's where your customers and clients want you to be, the place where digital and analogue converge - the 'digilogue'. In the digilogue it is understood that digital satisfies a customer's mind while analogue soothes the heart.