All articles by Andrew Winston

Andrew Winston

How To Profit From Going Green

May 26th 2014

We live in a fundamentally changed world. It's time for your approach to strategy to change, too.

In this short video I'm going to very clearly outline how businesses need to drive change in order to gain huge profits from this new, greener frontier.

Radical Strategies To Increase Profit

May 7th 2014

The Big Pivot: Radically practical strategies for a warming world

What has until now been called green business, or sustainability, cannot be a side department or a niche conversation in the technology and IT industry. Instead, we must pivot — sometimes painfully, always purposefully — so that solving the world’s biggest challenges profitably becomes the core pursuit of business.

Time To Get Mean With Anti-Green

April 14th 2014

Apple CEO Tim Cook recently said something to a shareholder that you very rarely hear: take a hike. I’m paraphrasing, but only slightly.

At the company’s latest shareholder meeting, a think tank, NCPPR, pushed Apple to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade — or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive. As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.”

Resilience in a Hotter World

March 21st 2014

Andrew Winston is a globally renowned sustainability expert who specialises in giving businesses the tools to, not only survive in this new world of environmental pressure, but to thrive. 

In this excerpt from the cover story of leading business publication Harvard Business Review, Andrew discusses how businesses of all sizes can increase their resilience as the globe heats up.

The Key Is In The Cloud

February 28th 2014

If you work in telecommunication then you know Cloud computing is all the rage.

But what you may not know is that, behind this influx in cloud computing, lies an environmental motivator.

A recent study from Microsoft compared the environmental footprint of running business software internally or with an outsourced provider (in this case, Microsoft). The study showed that, compared to running their own applications, by outsourcing companies can reduce the energy use and carbon footprint of computing by up to 90 percent!

It's Now Easy Being Green

February 26th 2014

Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.

The Largest Risk Investors Are Ignoring

February 4th 2014

The world over we hear experts talking about the need for green, but none quite like Andrew Winston, who looks at the financial gains to be made by turning ‘green’ to gold! In this article Andrew outlines the biggest dangers threatening to rattle the financial industry for good.

Business Resilience Comes from Working with Nature

January 24th 2014

Andrew Winston is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders.

He has advised some of the world’s leading companies, including Bank of America, Bayer, Boeing, Bridgestone, HP, Johnson & Johnson, and Pepsi.

In this insightful piece Andrew reflects on how all companies can take advantage of the earth’s natural resources, but in a very positive way.

The BIG Pivot!

December 1st 2013

In this insightful video, globally recognized sustainability expert Andrew Winston makes the case that the way companies operate today cannot keep up with the rate of change in our physical world.

How Walmart's Green Performance Reviews Will Change Retail for Good

October 29th 2013

The pressure on Walmart's suppliers to green their operations is rising. Walmart's procurement managers, also called merchants, are now being incentivized to choose greener options, with sustainability playing an increasing role in their performance reviews (which help determine pay raises and potential for future promotion).

This is a big deal: these merchants are high-level managers responsible for multibillion-dollar buying decisions. They're the people who determine which products appear on the shelves of the world's largest retailer.

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