The world is facing some large challenges that are changing business profoundly. My work focuses on how companies can navigate tectonic shifts such as extreme weather (and climate change), rising resource prices that increase the cost of doing business, and radical transparency that opens up how companies operate to public scrutiny.
We live in a fundamentally changed world. It's time for your approach to strategy to change, too.
In this short video I'm going to very clearly outline how businesses need to drive change in order to gain huge profits from this new, greener frontier.
The Big Pivot: Radically practical strategies for a warming world
What has until now been called green business, or sustainability, cannot be a side department or a niche conversation in the technology and IT industry. Instead, we must pivot — sometimes painfully, always purposefully — so that solving the world’s biggest challenges profitably becomes the core pursuit of business.
Apple CEO Tim Cook recently said something to a shareholder that you very rarely hear: take a hike. I’m paraphrasing, but only slightly.
At the company’s latest shareholder meeting, a think tank, NCPPR, pushed Apple to stop pursuing environmental initiatives like investing in renewable energy. Cook went on a tirade — or at least what passes for one from the very cool and collected CEO. He made it clear that he makes choices for reasons beyond just the profit motive. As he put it, “If you only want me to make decisions that have a clear ROI, then you should get out of the stock.”
Andrew Winston is a globally renowned sustainability expert who specialises in giving businesses the tools to, not only survive in this new world of environmental pressure, but to thrive.
In this excerpt from the cover story of leading business publication Harvard Business Review, Andrew discusses how businesses of all sizes can increase their resilience as the globe heats up.
If you work in telecommunication then you know Cloud computing is all the rage.
But what you may not know is that, behind this influx in cloud computing, lies an environmental motivator.
A recent study from Microsoft compared the environmental footprint of running business software internally or with an outsourced provider (in this case, Microsoft). The study showed that, compared to running their own applications, by outsourcing companies can reduce the energy use and carbon footprint of computing by up to 90 percent!
Nature is valuable. But figuring out how valuable has been challenging. By some measures, the services that nature provides business and society — clean water, food and metals, natural defense from storms and floods, and much more — are worth many trillions of dollars. But that number is not helpful to companies trying to assess how dependent they are on natural resources, or how to value them as business inputs.
The world over we hear experts talking about the need for green, but none quite like Andrew Winston, who looks at the financial gains to be made by turning ‘green’ to gold! In this article Andrew outlines the biggest dangers threatening to rattle the financial industry for good.
Andrew Winston is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders.
He has advised some of the world’s leading companies, including Bank of America, Bayer, Boeing, Bridgestone, HP, Johnson & Johnson, and Pepsi.
In this insightful piece Andrew reflects on how all companies can take advantage of the earth’s natural resources, but in a very positive way.
In this insightful video, globally recognized sustainability expert Andrew Winston makes the case that the way companies operate today cannot keep up with the rate of change in our physical world.
The pressure on Walmart's suppliers to green their operations is rising. Walmart's procurement managers, also called merchants, are now being incentivized to choose greener options, with sustainability playing an increasing role in their performance reviews (which help determine pay raises and potential for future promotion).
This is a big deal: these merchants are high-level managers responsible for multibillion-dollar buying decisions. They're the people who determine which products appear on the shelves of the world's largest retailer.
Walmart's efforts to green its supply chain are about to get much more effective. Sustainability will now play a role in its merchants' performance reviews, which help determine pay raises and potential for future promotion. This is a big deal: these merchants are high-level managers responsible for multibillion-dollar buying decisions. They're the people who determine which products appear on the shelves of the world's largest retailer.
When you look at the environmental and social challenges we face, it's often tough to stay optimistic. The worst predictions of climate science are coming true. Resource scarcity – especially water – is a major threat to business and the economy. Worker conditions around the world, like those that lead to the unfathomable tragedies in Bangladesh, can seem like intractable problems. And the political system that we need to tackle big issues is mostly broken.
Yesterday, President Barack Obama gave what Al Gore called the "best presidential address on climate change ever." It's true: the actions President Obama outlined will likely reduce our contribution to climate change, possibly by quite a lot. And while the plan will have large impacts on business, it's not a big enough vision to meet the scale of our climate challenge.
Sustainability is firmly on the CEO and leadership agenda today for two big reasons: (1) It pays and (2) there's no other choice. But it also needs to be on the HR executive's agenda – without HR support and leadership, companies won't create as much value as they could.
Sustainability is firmly on the CEO and leadership agenda today for two big reasons: it’s profitable and, well, there’s no other choice. On the latter point, all companies are facing tremendous pressures that make sustainability unavoidable, including three mega-forces which are challenging business as usual: (1) climate change and weather, (2) resource constraints and input prices, and (3) transparency and openness.