All articles by Dominic Thurbon

Never Waste a Crisis

Never Waste a Crisis

Leading Through Uncertainty, Change and Disruption

COVID-19 is an example of an entirely predictable disaster. Serious, novel pathogens emerge regularly. None of this minimises or plays down the effects of the current pandemic but it does illustrate that this should be an occurrence that that precisely no one finds surprising. Not only was it bound to happen sometime, evolution tells us it is certain to happen again, too, So how do we lead our teams in times of change and massive disruption?

COVID-19 is an example of an entirely predictable disaster. Yes, its effects will likely be economically devastating (and in some cases personally devastating for those affected in the individual sense), but nonetheless it is still absolutely predictable. Serious, novel pathogens emerge regularly. In the last 20 years, we’ve seen things like H1N1, H5N1 and SARS all emerge, as well as outbreaks and epidemics of older viruses such as Zika and Ebola. None of this minimises or plays down the effects of the current pandemic (which many experts predict may well be worse than all of the above); but it does illustrate that this should be an occurrence that that precisely no one finds surprising. Not only was it bound to happen sometime, evolution tells us it is certain to happen again, too, 

But there is no doubt – predictable or not – that many of us have found ourselves blindsided by just how far-reaching the effects of this pandemic have been. I, myself, have been dealing with my own form of crisis management – I have a team of over 50 people delivering programs in around 4,000 schools a year – including hundreds in the next few months. So you can imagine what operational planning has looked like in my office for the last few days!

Crucially, we cannot allow ourselves to be sucked into thinking purely reactively. We must resist the temptation to be pulled purely into the day-to-day of managing what is right in front of us, and find ways to keep ourselves thinking strategically and learning the lessons we can from this that will help us manage the highly predictable reality of crises, uncertainty and disruption that we will continue to face into the future.

So in this future-focused, provocative and instructive session, we will:

  • Look at the curious reality of just how ‘predictable’ most surprises in the marketplace actually are, and look at what the current events should teach us about strategic, scenario and contingency planning
  • Unpack the ‘physics’ of disruption; how it moves through markets, and how various sources (technological, demographic, geopolitical, consumer and – yes – even biological!) combine to create an ‘edge’ of disruption in every market 
  • Examine the four mindsets of the change-ready leader, and how we can arm ourselves with an approach that makes us more resilient to external shock

Never Waste a Crisis: Leading Through Uncertainty, Change and Disruption

March 16th 2020

COVID-19 is an example of an entirely predictable disaster. Serious, novel pathogens emerge regularly. None of this minimises or plays down the effects of the current pandemic but it does illustrate that this should be an occurrence that that precisely no one finds surprising. Not only was it bound to happen sometime, evolution tells us it is certain to happen again, too, So how do we lead our teams in times of change and massive disruption?

Earning the Trust Of the Market

October 9th 2019

Based on the work we've been doing in real estate the last couple of years, I think it's safe to say it's a pretty interesting time to be in the real estate business right now. I want to provoke you to think for a moment around whether we've got our eye on the right ball that's in the air right now.

Creating Culture Through Change

September 24th 2019

I think it's safe to say that culture is one of the most durable topics in business conversations. It's one of the most studied topics and it's a topic that occupies a lot of our headspace as leaders in business as we think about what it's like to create an organization.

Profits through purpose

May 7th 2019

Given the state of the world in which we find ourselves, it’s never been more important for companies to understand and moderate their impact on the world.

'Doing well by doing good' can be a strategy that works to drive results, not a mere cliché or buzzword - But how do we make the choice between profit and purpose?

Dom Thurbon

We need to stop 'managing' change ­ and start driving it. We need to design brands that stretch far beyond the status quo to become the obvious choice for consumers and employees. As a global strategy consultant driving change innovation, Dominic Thurbon challenges the implicit assumptions that are running rampant in our lives and our companies.

Transforming education

October 10th 2018

There is no change without behaviour change. Education has never been more important. In fact, it is hard to overstate just how critical it is to get education 'right', given the point at which we find ourselves.

Matter: The future of financial services in an increasingly disloyal, disrupted world

October 21st 2017

According to Havas Media’s Meaningful Brand index, consumers wouldn’t care if 75% of brands disappeared tomorrow. So, the real question is: is your brand one of the 75%, or the 25%?

Matter: How to Become the Obvious Choice

September 8th 2015

In this changing world, we have to matter. Watch Dom Thurbon share insights from his new keynote about how we can differentiate to become the obvious choice.

Your Business Is Losing Its Genius

February 28th 2014

Silos – they are a part of any large corporation – and they are the enemy of innovation & creativity.

Too often, in the big telecommunications companies, you will find marketing on one floor, distribution in a different building, sales on an entirely different floor, possibly even split across different states.

And what falls down the gaps? Genius ideas, a wealth of knowledge and team morale.

Collaboration Drives Innovation In Banking

January 31st 2014

Why Financial organisations that work together do better

Ever come to the end of the week, looked at your in-tray and thought 'gee, I could really use an extra day this week'? Well, according to the global CEO survey, workers in knowledge organisations spend up to 25% of every day looking for information. Twenty-five per cent.

So there's your extra day, right there!

Unleashing Collaboration

March 5th 2013

As a Telecommunications company you already pride yourself, on connecting people so that they can communicate more effectively, but are you tapping into the wisdom that can be found within your organisations network. In this video Dom Thurbon, discusses how to use social networks internally to increase communication, team work and the overall performance of your organisation.

If Change is Hard, You’re Doing it Wrong

February 15th 2013

Pretty much all of my clients around the world are trying to change things, whether it be finding efficiencies, changing the way managers or staff work or trying to reach customers in news ways.

And pretty much all of them are finding it hard.

Dominic Thurbon

Dominic Thurbon has cracked the code for making change happen, with the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.

Using 'Structure' to Sell as a Change Agent

November 6th 2012

Some people say that selling is all about personal influence, some say it is about the art of persuasion, others say it is about 'the hard sell'.

I've worked with sales teams around the world and I can tell you if you're making it about these things you're making it harder than it should be. I think we place over-emphasis on old-school Cialdini-like approaches to influence and reciprocity, and spend too little time on leading edge insight into the neuroscience of human behaviour and decision-making.

The Holy Trinity of Collaboration

September 21st 2011

More and more businesses are adopting new emerging 2.0 web technologies in order to facilitate and encourage collaboration inside their organisations.

In this video Dominic Thurbon shares with us three tools which he refers to as ‘The Holy Trinity of Collaboration’.  When these three tools are put to use inside businesses they drive innovation, increase productivity and ultimately enhance staff engagement.

 

Achieving Disorganised Collaboration

August 22nd 2011

Dominic Thurbon works with companies to help them embrace new emerging technologies and deal with the rapidly changing future of the work place. With web 2.0 continually progressing, the need to collaborate across traditional business units to achieve collective outcomes has never been greater. In Dominic’s speaking demo you will get the sense of how this can achieved through the implementation of silos and disorganised collaboration.

Are People Dysfunctional Or Just Differently Functional?

February 20th 2011

I had a great conversation with Ken Wallace on the weekend, who's not only a cracking screenwriter but also has the pleasure of being my brother-in-law. He has recently had his second child, and was saying how he thinks in general people consider the way that they parent, 'normal'. Everyone else does it incorrectly or abnormally.

That is, you become your own benchmark for what is 'normal'. Everything else is a bit wacky or, often, 'dysfunctional'.
There is such wisdom in this – it is not just parenting, it's everything. We become our own benchmark for what 'normal' all the time. And then we get caught up in diagnosing problems with others; we talk about how people need to change and improve and fix things.

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