Creating the collaborative retail experience

Brett King has unraveled the secrets of marketing to Gen M, the 'multi-tasking generation'.

Already a force to be reckoned with and driving unprecedented change in the banking industry, Brett knows how the psychology of buying is changing now that the digital natives have come of age.

This is a new generation. One that no longer needs or wants direct interaction with a brand - traditional marketing doesn't work and they are pathologically adverse to being marketed at.

It's no longer about storefront vs ecommerce, it's about more than having a Facebook page. To survive your business needs to understand how Gen M connect to the world around them and how they experience retail - and more importantly how the retail experience needs to become almost entirely disconnected from the traditional model of sales marketing.

In this disturbing and insightful piece for The Huffington Post, Brett King outlines the changes that are happening in a Gen M dominated retail world, and how you can get on board.

read more

For further information on Ode team or to enquire about making a booking for your next conference or event please contact the friendly ODE team

Asia/Pacific

  • +61 2 9818 5199
  • info@odemanagement.com

United States

  • +1 877 950 5633
  • enquiries@odemanagement.com
Creating the collaborative retail experience

ODE Management is a direct management office for some of the world's greatest disruptors, innovators and thought leaders. The speakers we represent are the best in their fields, each making a global impact due to their passion, experiences or downright audacious insights into the world.

+ View this Speaker's page

Go To Top