Creating the collaborative retail experience
Brett King has unraveled the secrets of marketing to Gen M, the 'multi-tasking generation'.
Already a force to be reckoned with and driving unprecedented change in the banking industry, Brett knows how the psychology of buying is changing now that the digital natives have come of age.
This is a new generation. One that no longer needs or wants direct interaction with a brand - traditional marketing doesn't work and they are pathologically adverse to being marketed at.
It's no longer about storefront vs ecommerce, it's about more than having a Facebook page. To survive your business needs to understand how Gen M connect to the world around them and how they experience retail - and more importantly how the retail experience needs to become almost entirely disconnected from the traditional model of sales marketing.
In this disturbing and insightful piece for The Huffington Post, Brett King outlines the changes that are happening in a Gen M dominated retail world, and how you can get on board.
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