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Dan Gregory

A behavioral researcher and expert in Human Motivation, Dan Gregory helps organizations drive engagement at every level.

Daniel Gregory is the founder and CEO of The Impossible Institute™, a Research and Training organization that advises management and sales departments on what truly drives their customers and employees.

Creativity, collaboration, culture, change, innovation, sales, marketing are only a handful of topics Dan has tackled for organizations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world and was voted in the "Top 25 C-suite Speakers to watch in 2016!"

In a 20 year history as a thought leader in human behavior, marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI. In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour. With his experience on the ABC’s Gruen Transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable. With his experience and depth of knowledge there are few topics Dan can’t bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest humour our industry has seen.

My topics...

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What drives the Millennial

May 18th 2017

If there’s one question that dominates conversations I have with leaders and executive teams around the world, it is this – What do young people want?

Big Wins First

December 12th 2016

What are we prepared to give up in order to be successful? When we talk about productivity we often talk in terms of hard work and tick-box 'To Do's' required in order for us to get results. Instead, in this video-clip behavioural research and expert in human motivation Dan Gregory breaks down the practical steps you can start using tomorrow to actively achieve your most important tasks, helping you reach your goals and achieve your purpose.

Motivation vs Design

February 2nd 2016

In this video-clip, bestselling author, behavioral researcher and strategist Dan Gregory weighs up Motivation vs Design - Is achieving success really all about what drives us, or are the design structures we build into our lives more important?

eVideo Series

eVideo Series

In this nine-part eVideo series Dan Gregory explores the topics of leadership, impact, motivation and buy-in and how to leverage those things to build a better business model for the future.

Book: Selfish, Scared and Stupid

Book: Selfish, Scared and Stupid

Appealing to humans′ basic instincts to increase influence, buy–in and results. Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan―fear, self–interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

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