Disruption is no longer a periodic challenge that businesses recover from and move on. It is the permanent condition of doing business in the 2020s. Generational shifts, artificial intelligence, climate pressures, geopolitical uncertainty and a global crisis of trust are reshaping every industry at once. The question most organisations are asking is not whether disruption will affect them, but whether they have the people and culture to respond.
Dominic Thurbon has spent more than two decades working at the intersection of human behaviour and organisational change, and his answer to that question is both direct and practical: organisations do not change. People do.
Why Behaviour Change is the Real Disruption Challenge
Dom is an internationally recognised behaviour change expert, speaker and entrepreneur whose work spans financial services, technology, FMCG, government, education and more. His career includes founding Karrikins Group, a behaviour change agency that grew to more than 150 staff across Australia, New Zealand and North America before its acquisition by EY, and Educator Impact, a technology company later acquired by Qoria. He has also authored and researched best-sellers published in more than 15 countries.
What sets Dom apart in the disruption conversation is his focus on the human side of change rather than its structural or technological dimensions. It is easy for organisations to invest in new tools, new strategies and new processes. It is far harder to shift how people think, respond and act when the ground moves beneath them.
The Five Responses That Define How Teams Handle Change
At the core of Dom's work is a framework built on years of research and practical application: the five universal human responses to disruption. Understanding how individuals and teams move through denial, resistance, adaptation, leverage and direction gives leaders a practical map for navigating change more effectively and more humanely.
Turning Insight into Action
Dom's sessions go beyond frameworks. Drawing on industry-relevant case studies and applied behavioural science, he equips leaders with tools they can use immediately, whether the challenge is driving innovation, managing transformation or building a culture resilient enough to keep up with the pace of change.
For event organisers looking for a speaker who bridges strategy and psychology, Dom brings both the research depth and the real-world experience to make the disruption conversation count.
