The future of brand in a digital economy

August 5th 2019

Without defining experiences, brands become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Great products are no longer good enough to win in business. Creative marketing and delightful customer service are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.

Futurist, digital anthropologist and acclaimed author Brian Solis shares his insights on the importance of experience design and the future of brand in a digital economy.

Find out how the digital transformation and experiential marketing intersect, what it takes to be an experience-driven business, and what is the role of data in crafting experiences for consumers.

For further information on Brian Solis or to enquire about making a booking for your next conference or event please contact the friendly ODE team

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