The future of brand in a digital economy

Without defining experiences, brands become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

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What does the future of branding hold?

The old world of B2B branding is extinct. The age of the digitally distributed brand has dawned. To ensure your brand is amplified you must develop plausible future scenarios and narrative arcs that engage your audience.

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Humanising brands with AI

In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.

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The language of brands

It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that the board needs to learn the language of the marketers, and that language is brand. 

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Keeping your company engaged in society

There are increasing expectations for business to be engaged in and relevant to the issues facing modern society. Consumers say they want business to take a more active stand on social issues.

So how does a business engage effectively in society and at the same time truly win more customers and talent because of it?

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