The winners of this year's AdNews Agency of the Year Awards have been revealed, with Adam Ferrier's agency Thinkerbell scoring itself the title of Creative Agency of the Year after only two years in business.
Without defining experiences, brands become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
The old world of B2B branding is extinct. The age of the digitally distributed brand has dawned. To ensure your brand is amplified you must develop plausible future scenarios and narrative arcs that engage your audience.
In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.
It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that the board needs to learn the language of the marketers, and that language is brand.
in this episode of the CMO by Adobe podcast Anders Sorman-Nilsson speaks on the future Transformation Economy and how to make 'analogue' signal in a world of 'digital' noise
The CMO Show is a podcast about brand storytelling and the future of marketing.