Bruce is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.
Bruce has an overarching theme for his virtual and stage keynote talks: "it's all about them." Bruce instructs your audience members to focus on their customers, not their products or services, helping them to open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your virtual and live audiences to understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.
The value of a strong workplace culture is no longer debated. It’s no surprise that the biggest brand on planet, Google, has also won Fortunes' Best Companies to Work For 6 years in a row. However, this begs two obvious questions a) what kind of culture should your place have, and b) how do you make it happen. Read on.
2017 is very different from 2007. Social media, automation, buy-with-a-click, customer engagement, big data and the cloud are just some of the things that have, in just a few years, gone from being incredible to being normal. James O’Loghlin contests that it’s naïve to think the next 10 years won’t bring just as much change.
The other day I was making my son breakfast. I was carefully assembling his preferred mix of Weet-Bix, Chia seeds, cinnamon, greek yogurt and honey. He said to me 'Daddy you're the Wheet-Bix' professor. It both took me by surprise, and made me laugh. I guess the point my enlighted 4 year was making is that it's pretty easy to be considered a professor these days, where everyone is an expert in anything.
From Sony to Microsoft, Adidas to Alcoa, and Billabong to Lego, many a brand has lost their mojo at one time or another. Michael McQueen shares key insights on how we can keep the pedal on momentum.From Sony to Microsoft, Adidas to Alcoa, and Billabong to Lego, many a brand has lost their mojo at one time or another.
Ode Management are thrilled to welcome global sensation and digital futurist, Brian Solis to our speaker team of disruptors, thought leaders and innovators.
To respond to the ever growing demand amongst my clients, I'm launching my new book Innovation Wars, with the pre-orders starting on May 2nd. After the success of my previous book Mobile Ready, I've chosen to partner with Publishizer to build the support to produce an amazing innovation tool. You can pre-order the book here.
The last handful of years have seen something of an epidemic of extinction in the business community. Looking at businesses failures ranging from Borders to Billabong, Kodak and music giant HMV, brands and industries are quickly realizing that business-as-usual is no longer be enough. Peter Drucker’s insight in the mid 1980s is truer today than ever before: we must now run faster and faster just to stand still.
Technology is evolving and the status quo is being disrupted on a daily basis. Nowhere is this more evident than in the Financial Services sector.
In my short video, I will equip those working in this challenging industry, with the tools to reinvent they way they conduct themselves in business.
Such tools include:
Where you sit on the relevance curve - is your business soon to be obsolete?
How to spot the warning signs that you need to reinvent
How you can innovate to stay ahead of the pack
Through working with some of the biggest brands in the country I have seen first hand, the importance of not only staying abreast of the relevance curve, but of reinvention in keeping your brand competitive.
So many businesses are sitting here today faced with the knowledge that they are less relevant today than they were a year ago.
They don't quite know how it happened; everything seemed to be going so well. They were THE hottest product last January, but now the numbers say different.
Beware the Tyranny of Tradition Michael McQueen warns us in this cautionary tale of a business that gets slowed down by it's 'barnacles'
Every business needs to ask itself, are we innovating? Are we doing enough to ensure we remain streamlined? Or are we carrying the dead weight of processes and systems that are no longer relevant?
More than ever before, the youth market is as lucrative as it is big. Considering Gen Y possess 50 cents in every dollar of discretionary spending power, companies and brands ignore this target demographic at their peril. After all, businesses whose messaging, distributions channels and products are only geared toward older generations will find themselves increasingly irrelevant in the coming years.