How do we design our lives for the reality it is and not the dream we desire? 

 << About Dan     

Dan Gregory is an absolute authority on thought leadership, human behavior, strategy and innovation. As CEO of the Impossible Institute™ Dan as worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI.

There are few topics Dan can't bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest humour in the our industry has seen.

Dan latest book Selfish, Scared & Stupid: Stop fighting human nature and increase your performance, co-authored with Kieran Flanagan is a provocative look showing readers how to design for success by aligning with natural human behaviours: selfishness, fear and stupidity. Learn more about the book here.