How To Profit From Going Green

May 26th 2014

We live in a fundamentally changed world. It's time for your approach to strategy to change, too.

In this short video I'm going to very clearly outline how businesses need to drive change in order to gain huge profits from this new, greener frontier.

The evidence is all around us. Extreme weather, driven by climate change, is shattering records all over the planet. Our natural resources are under intense pressure as a billion more people enter the global middle class, demanding more of everything. Radical transparency is opening up company operations and supply chains to public scrutiny.

This is not some futuristic scenario or model to debate, but reality today. We've passed an economic tipping point. A weakening of the foundations of our planetary infrastructure is costing business dearly and putting our society at risk. The mega-challenges threaten our ability to run an expanding global economy and profoundly change "business as usual." But they also offer unprecedented opportunities: multi-trillion-dollar markets are in play and the winners of this new game will profit mightily.

The way companies currently operate will not allow them to keep up with the current—and future—rate of change. They need to make the big pivot.

The Big Pivot provides ten crucial strategies for leaders and companies ready to move boldly forward and win in this new reality. With concrete advice and tactics, and new stories from companies like BT, Diageo, Dow, Ford, Nike, Unilever, Walmart, and many others, The Big Pivot will help you, and all of us, create more resilient businesses and a more prosperous world. 

 

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