Everyone can maintain contact with their clients – but how do you move from a contact to a connection? A long term client that ‘sticks’ with you for five, ten or even twenty years? The key is to provide not only great value, but to also in becoming their trusted advisor, confidante and hopefully friend! In this video Lisa shares with us some essential and very simple tools to retaining your client base for years to come.
In this video, you will be pushed from a paradigm of internal competition and control to a paradigm of collaboration. Specifically, we will discuss how:
- As organisations get more sophisticated, we drive our silos deeper
- Innovation in the future is just as likely to come from breaking down the silos internally as it is from building greater depth in the existing silos
- New technology will form the basis for many of the ways we collaborate in the future
I had a great conversation with Ken Wallace on the weekend, who's not only a cracking screenwriter but also has the pleasure of being my brother-in-law. He has recently had his second child, and was saying how he thinks in general people consider the way that they parent, 'normal'. Everyone else does it incorrectly or abnormally.
That is, you become your own benchmark for what is 'normal'. Everything else is a bit wacky or, often, 'dysfunctional'. There is such wisdom in this – it is not just parenting, it's everything. We become our own benchmark for what 'normal' all the time. And then we get caught up in diagnosing problems with others; we talk about how people need to change and improve and fix things.
My clients often ask me which web services I use and why. At first, I advocated the Cloud as a way of saving money and avoiding cruel and unnatural suffering at the hands of in-house IT. But after a while, I realised that the most disruptive impact created by the Cloud was not the death of traditional software, but rather a potential transformation in the way we work, collaborate and engage with clients. The Cloud was a behavioural rather than a technological revolution. Many of the insights that emerged from my discussions with companies, both big and small – seemed at first counter intuitive. For example – why would sharing private data yield new patterns for profitability, outsourcing business processes back to your clients provide them with a sense of control, or avoiding work actually result in you being more productive? Anyway enough with the preamble – here is my list of the top nine Cloud services that have both changed the way I work, and more importantly, the way I think about it.