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What does the future of branding hold?

August 5th 2019

The old world of B2B branding is extinct. The age of the digitally distributed brand has dawned. To ensure your brand is amplified you must develop plausible future scenarios and narrative arcs that engage your audience.

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Humanising brands with AI

August 5th 2019

In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.

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The language of brands

July 31st 2019

It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that the board needs to learn the language of the marketers, and that language is brand. 

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Profits through purpose

May 7th 2019

Given the state of the world in which we find ourselves, it’s never been more important for companies to understand and moderate their impact on the world.

'Doing well by doing good' can be a strategy that works to drive results, not a mere cliché or buzzword - But how do we make the choice between profit and purpose?

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Developing social awareness

May 7th 2019

In order to develop a proper social awareness, the mythical, cultural and geopolitical precepts should be reconsidered allowing for a new way of thinking to be untethered.

How do we break through the cultural points of view that segregate us, preventing us from the ability of holding a cohesive social conscience?

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Ethics, Artificial Intelligence & Human Rights

May 7th 2019

Artificial Intelligence is regarded as the most powerful transformation to affect business and society since the invention of electricity - and is now in reach of the Board and Executive team.

So how should our business leaders consider the ethical challenges that A.I. presents?

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How the election can impact the economy

April 29th 2019

A Labor win in the election will mean big changes in a number of key policy areas – negative gearing rules will change as will refunds of franking credits and capital gains tax concessions.

This will have important implications for investors, financial planners and the economy. Investment in new dwellings is likely to get as boost, as will shares in companies not paying the previously appealing 100% fully franked dividends. 

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The RBA and the Election

April 29th 2019

The election looms large and which ever side wins, they will be confronted with an economy growing below trend, low inflation and a global backdrop where conditions are weakening. 

Will the promises being made now need to be refined?

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5 Factors Driving Performance in 2019

March 19th 2019

Scott Bales is a global leader in the cutting edge arena known as “The Digital Shift”, encompassing innovation, culture, design, technology and mobility in a world gone digital. A thought leader through and through, Scott thrives on the intersection between cultural and behavioural changes in the face of technology innovations. In this video Scott details five global factors that have influenced industry performance in 2019.

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High Performance Through Management

March 5th 2019

Lisa McInnes-Smith is in the top echelon of corporate speakers on shifting performance, has also been instrumental in the transformation of career development and relationships. She has presented to more than one million adults across twenty-two countries and authored seven bestselling books.

As the first presenter outside the USA to be inducted into the Speaker Hall of fame Lisa’s focus is inspiring leaders and creating tangible shifts in their people. Whether it be shifting attitudes, direction, behaviours or outcomes Lisa delivers results and truly understands the challenges in driving performance.

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Can Culture Be Created?

March 5th 2019

Colin James is one of those people that has spent his life exploring cultures, religions, philosophies and human psychology, which makes him uniquely qualified to speak on the subject of motivation and drivers.

In this essay Colin looks at the drivers of the "banking culture" in the wake of the royal commission, and considers how culture in the workplace is one of the driving forces of performance.

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Trust and Leadership

March 5th 2019

All relationships rise and fall on a tide called trust relationship - whether it is a work connection or an intimate connection, or the connection between brands and their consumers - None can thrive without trust.

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Why trusted brands are more lucrative, loved and longer lasting

March 5th 2019
Whether in interpersonal relationships or our interaction with brands and institutions, trust is the foundation of loyalty, engagement and affinity. And this foundation has taken some big hits in recent years.
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Digital Assistants - Are You Ready for the Impact of Voice Technology and Artificial Intelligence?

February 4th 2019

From big data and analytics, to image recognition, voice recognition, emotion recognition and robots, AI is set to be part of our daily lives in new and unexpected ways.

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3 ways teachers can shift from 'content delivery' to 'capability building'

October 12th 2018

As we consider how to make our classroom and school system "future fit", one of the most important things we need to embrace as educators is a paradigm shift from focussing on content delivery to capability building.

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Who motivates the motivators?

October 11th 2018

We spend a lot of time obtaining a high performance mentality, high influence and a growth mindset. Lisa McInnes-Smith poses the question who motivates the motivators?

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Innovation in Education

October 10th 2018

I love speaking to groups of people involved in education because education is so important, and there are so many opportunities to improve the way we do it. However, there is also frustration in the education sector because it’s so big and dependent on government funding, and change can often appear slow.

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3 New Paradigms for Pedagogy

October 10th 2018

 Over a century ago, the great educationalist John Dewey remarked: “If we teach today’s students as we taught yesterday’s, we rob them of tomorrow.”

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Transforming education

October 10th 2018

There is no change without behaviour change. Education has never been more important. In fact, it is hard to overstate just how critical it is to get education 'right', given the point at which we find ourselves.

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Fintech's culture challenge

April 21st 2018

What happens when you transplant the DNA of Silicon Valley into financial services firms?

It’s quite a big leap for a traditional HR division.

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