Humanising brands with AI
In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.
The language of brands
It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that the board needs to learn the language of the marketers, and that language is brand.
Profits through purpose
Given the state of the world in which we find ourselves, it’s never been more important for companies to understand and moderate their impact on the world.
'Doing well by doing good' can be a strategy that works to drive results, not a mere cliché or buzzword - But how do we make the choice between profit and purpose?
Developing social awareness
In order to develop a proper social awareness, the mythical, cultural and geopolitical precepts should be reconsidered allowing for a new way of thinking to be untethered.
How do we break through the cultural points of view that segregate us, preventing us from the ability of holding a cohesive social conscience?
Ethics, Artificial Intelligence & Human Rights
Artificial Intelligence is regarded as the most powerful transformation to affect business and society since the invention of electricity - and is now in reach of the Board and Executive team.
So how should our business leaders consider the ethical challenges that A.I. presents?
How the election can impact the economy
A Labor win in the election will mean big changes in a number of key policy areas – negative gearing rules will change as will refunds of franking credits and capital gains tax concessions.
This will have important implications for investors, financial planners and the economy. Investment in new dwellings is likely to get as boost, as will shares in companies not paying the previously appealing 100% fully franked dividends.
The RBA and the Election
The election looms large and which ever side wins, they will be confronted with an economy growing below trend, low inflation and a global backdrop where conditions are weakening.
Will the promises being made now need to be refined?
5 Factors Driving Performance in 2019
Scott Bales is a global leader in the cutting edge arena known as “The Digital Shift”, encompassing innovation, culture, design, technology and mobility in a world gone digital. A thought leader through and through, Scott thrives on the intersection between cultural and behavioural changes in the face of technology innovations. In this video Scott details five global factors that have influenced industry performance in 2019.
High Performance Through Management
Lisa McInnes-Smith is in the top echelon of corporate speakers on shifting performance, has also been instrumental in the transformation of career development and relationships. She has presented to more than one million adults across twenty-two countries and authored seven bestselling books.
As the first presenter outside the USA to be inducted into the Speaker Hall of fame Lisa’s focus is inspiring leaders and creating tangible shifts in their people. Whether it be shifting attitudes, direction, behaviours or outcomes Lisa delivers results and truly understands the challenges in driving performance.
Why trusted brands are more lucrative, loved and longer lasting
3 ways teachers can shift from 'content delivery' to 'capability building'
As we consider how to make our classroom and school system "future fit", one of the most important things we need to embrace as educators is a paradigm shift from focussing on content delivery to capability building.
Who motivates the motivators?
We spend a lot of time obtaining a high performance mentality, high influence and a growth mindset. Lisa McInnes-Smith poses the question who motivates the motivators?
Innovation in Education
I love speaking to groups of people involved in education because education is so important, and there are so many opportunities to improve the way we do it. However, there is also frustration in the education sector because it’s so big and dependent on government funding, and change can often appear slow.
3 New Paradigms for Pedagogy
Over a century ago, the great educationalist John Dewey remarked: “If we teach today’s students as we taught yesterday’s, we rob them of tomorrow.”
Transforming education
There is no change without behaviour change. Education has never been more important. In fact, it is hard to overstate just how critical it is to get education 'right', given the point at which we find ourselves.
Fintech's culture challenge
What happens when you transplant the DNA of Silicon Valley into financial services firms?
It’s quite a big leap for a traditional HR division.
LEADING THE WAY TO INNOVATION
Leaders know that innovation is critical to business success. If you don’t innovate you die.
It’s easy to demand your team be more innovative, but much, much harder to lead the way.
Here’s a few simple steps that enables innovation to happen.
What Is Attitude?
Attitude is the single most important internal tool you have to shape every aspect of your life.
To maximize the power of that tool, it needs to be sharp, you need to know exactly how to use it, and you need to practice with it to bring out its power.
Please begin by taking just a moment to answer this question: What is attitude?
Why you need more “stoppers’ in your team
You never hear job ads looking for people who can effect real change. Sure, there’s the ads seeking “ambitious go-getters”, or the old chestnut: “think outside the box”.
But that’s not really what they’re looking for.
Australia's Housing Market Wall
The housing market has hit the wall.
After years of unrelenting strength, house prices are dropping. Not by much, at this stage, but the heat in the Sydney market in particular, has suddenly turned cold.
The fascinating and scary thing is that the price falls are increasingly widespread.