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Personal Growth Plan

November 21st 2014

Lisa McInnes-Smith is an expert on personal leadership - whether it's managing your own self talk, or looking at your brand.

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Innovation At Home

November 21st 2014

When you hear the word ‘innovation’, what’s the first thing that pops into your head? More than likely it’s something associated with business or industry or research and development. But to me innovation isn’t necessarily about big business, or even about any sort of business; it’s about thinking of ways of doing things better – and that can happen in business, but it can also happen in any aspect of our lives.

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Decode Your Consumers

November 4th 2014

The sales game has changed beyond recognition - and if the last ten years have brought such dramatic shifts, then we can only imagine what's in store.

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What's To Come In 2015?

October 31st 2014

As 2014 draws to a close, it is time to think about your business, your personal financial plans and how trends in the economy might impact you in 2015.

Without understanding the intricacies of the economy, including what sectors will be strong, where interest rates might be going, what will happen to the Australian dollar or housing or consumer spending, there is a risk that an opportunity will be missed.

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Lead Yourself!

October 20th 2014

The words we say to ourselves are so much powerful than the words we will ever hear from other people, so why is it so hard for us women to be kind to ourselves?

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Be A Negotiation Ninja

July 24th 2014

Negotiations are a frightening part of life, there are no two ways about it. Whether it's negotiating a fee with a client, haggling your worth to your boss or even standing at a check out and making a case for a refund. The uncertainty and discomfort that comes with these situations can leave us feeling weak and unsure. Below, I have outlined some very easy tools for coming across as confident and a person with authority. Remember these steps and the next time you are in a negotiation situation, you will feel less ninny and more ninja.

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Keeping The Events Industry Relevant

July 9th 2014

How does an events company make sure that, with the development of new technologies and new consumer trends, they continue to stay ahead of the relevance curve?

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How To Capture Interest

July 8th 2014

How often have you presented a great initiative only to have it fall on deaf ears? Too many people think features and benefits will sell their idea. Features and benefits help…. but there is a magic step that has to happen first.

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Your Life Is About To Change

June 27th 2014

Ever had a lightbulb blow and then not replaced it for weeks because getting to Bunnings was such a trek? Or have you run out of bread only to find your corner shop closed? These little annoyances are just part of life...until now.

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Set Up Your Day For HR Greatness

June 6th 2014

Your mindset greatly impacts your performance, whether at your busy job in HR, or at home spending tie with your family - the story we tell ourselves has the power to improve our productivity or fill us wit self doubt.

What are the first thoughts that cross your mind when you wake up in the morning?

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A Workforce Of Warcraft Wizards?

June 3rd 2014

Are you looking for a new team member, one who is trust worthy, has excellent leadership potential, can think on his / her feet? Well step way from the recruiter and get signed up on World Of Warcraft.

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The Job Market Is On The Up!

June 2nd 2014

The Australian economy is creating jobs again.

The big questions are where? How many? And will it last?

Before we get to those sorts of specifics, it should go without saying, but the best thing to generate jobs and lower the unemployment rate is a growing economy.

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How Relevant Is Your Employer Brand?

June 2nd 2014

The last handful of years have seen something of an epidemic of extinction in the business community. Looking at businesses failures ranging from Borders to Billabong, Kodak and music giant HMV, brands and industries are quickly realizing that business-as-usual is no longer be enough. Peter Drucker’s insight in the mid 1980s is truer today than ever before: we must now run faster and faster just to stand still.

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Breaking Bad - A Lesson In Innovation

May 23rd 2014

I recently had the opportunity to interview Vince Gilligan, the creator, producer, writer, sometime director and overall mastermind behind ‘Breaking Bad’ one of the greatest television series ever made. In fact, in my opinion it’s the greatest. This is what I learnt from speaking with him:

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The Great Tech Home Invasion

May 9th 2014

For anyone working in the technology sphere, you will know that your consumers are no longer confining technology to their work lives. People are demanding technological intelligence in every facet of their lives - from data around their workouts to a home that echoes the Jetson lifestyle we all grew up in awe of.

As consumer demands continue to disrupt the status quo, even the IT & technology industries aren't safe from becoming irrelevant. Gen Y's & Gen Z's are their own computer experts and will soon no longer require an 'expert' as they continue to become one themselves. So how does this dynamic industry protect itself & ensure it offers something that no consumer can replicate? Embrace the home!  As commuting becomes a thing of the past - the companies identifying & adapting to this need will truly thrive.

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Technology That Hugs

Nike’s recent withdrawal from the fitness band market has raised some significant questions regarding the future direction of wearable technology.

Although the size of the market is predicted to grow exponentially by most industry experts such as Credit Suisse, which predicts the market to increase five-fold to $50 billion by 2017 and wearable technology appears to have already reached a high level of awareness amongst consumers.

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What The Budget Means For You

May 6th 2014

Budget, Budget, Budget. That is the word occupying the minds of economist, CEOs, parents, working mums and students alike. But as the results from the commission audit are released, Stephen Koukoulas gives us an insight into just how the government will come up with these figures and his take on what this means for the average Australian.

In light of the humbug of the 'budget never returning to surplus unless we cut the tripe out of spending', I though it interesting to revisit the sensitivity of budget forecasting to small changes to the economic parameters.

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5 Steps To Real Innovation

April 28th 2014

One of the most abused words for the past few years is innovation. Ever since the likes of Apple or Netflix revolutionized their respective industries, you hear entrepreneurs telling themselves and others they also want to “innovate” and hopefully grow as large as these global brands. A good friend of mine recently borrowed Dan Ariely’s quote from Big Data to describe innovation:

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The 'Stupid' Ideas That Made Millions

April 22nd 2014

Many of the things we take for granted today would have sounded ridiculous when they were first thought of;

  • ‘What about a machine that can fly and carry people?’
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How To Market Like A Thought Leader

April 14th 2014

Thought Leadership Marketing, the strategy of creating informative and interesting content to better engage customers and drive loyalty has quickly moved from a niche term to a 'must have' strategy for both B2B and B2C companies.

In fact, latest studies show that incorporating thought leadership marketing into their broader strategy is now the top priority for marketing professionals (34.8% of respondents) up from 18.9%. According to another study, 91% of B2B marketers now use thought leadership marketing.

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