ode to trends...
In a future where we convince ourselves that we are younger, longer. Where tech is no longer just wearable, but is intimately augmenting our cyborg bodies. Where Baby Boomers are catching a second wind and dominating the cafe scene in South Yarra, and Darlinghurst.
For business folks the New Financial Year can generate all the excitement of January 31st, without the fireworks. It's a fantastic opportunity to reflect on the successes of the previous 12 months, as well as to think around important lessons. Still, it's a great time to approach your business with a sense of newness, expectation and clear goals for the year ahead. Resolutions anyone? Our speakers share theirs for the 2015-16 New Year.
In this extract from his new book, Myth Busting Economics, Stephen Koukoulas discusses housing affordability and the difficulty of buying your first home or flat.
A pain point especially for young Australians, Stephen shares how buying a live-in house with a 10 year timeframe in mind is a smart investment, provides security and sets you up for life.
While disruption has been the business buzzword of choice recent years, the past 12 months have been an unprecedented and significant time for fundamental change in organisations.
An excerpt from her soon-to-be released book, Turning Clients into Advocates, Amanda Stevens brings us 7 key ways to engage your customers and turn them into brand advocates.
Technology is rapidly changing the way we do business. It’s shifting the way we communicate, the way we travel and the way brands are marketed. It’s dramatically altering the way today’s consumer interacts with their favourite brands, the way they shop and the way they form brand loyalty.
Do you find yourself making friends with your customers? Do you believe your clients come first and that it's your world-class service that gives you the edge? Then you are just who we are looking for!
Innovation is full of surprises, that might scare you.
Over the past decade I’ve seen my fair share of attempts at innovation. Everything from incremental enhancements, through to bold attempts at disruptive innovation. One thing stands true, innovation is full of surprises that NO company ever prepared for. And often, scares the c#$% out of them. The key to getting 'ideas' right is to make sure you really understand who you are innovating for by getting out amongst your consumers.
Creativity and ideas often go hand in hand; we think of those who can write, paint, create as ideas people and nowhere is this more evident than in the world of advertising.
It's 6.30pm. You’re completely exhausted. You barely notice the other people on the bus as you drift off into your own world. If you close your eyes for a moment, you’ll probably fall asleep. The headlights of the passing cars refract through the raindrops that are trickling down the window next to you. And that’s when it happens. Pure genius - only in hindsight it’s actually obvious. That solution to the problem you’ve been trying to solve since 2pm when you got back from a late lunch break. You feel a sudden burst of energy mixed with more than a little bit of relief. You write down this amazing idea in your diary, smile, and settle in for the trip home.
Inspiration can be tough to come across, even when you make yourl iving from writing books, inspiring others and creating new ways for businesses to thrive, finding a never ending supply of light-bulb moments isn't easy.
So we thought we'd turn to our inspirational team of thought leaders to find out what they do to get the creative juices flowing, whether you are a bath person or love the outdoors there will be a gem in here that you can use in your own life - enjoy!
Ideas are like buses, none around for ages and then five show up at once! There's nothing worse than staring at a blank page, pen in hand and radio silence between your ears and this is exactly why the Ode team have created the ultimate playlist to get those crearive juices flowing.
The Big Pivot: Innovation for the Unpredictable, Expensive, and Digital World of Pharmaceutical and Health
Based on his new book, The Big Pivot, Andrew Winston, a globally recognized speaker and business strategy expert, lays out a new vision for business in fundamentally changed world. Some critical mega-trends are changing “business as usual”: deep demographic shifts, resource constraints (that raise prices for nearly every input into the economy), climate change and extreme weather, and, most importantly, radical transparency driven by big data and new technologies that connect us all – consumers and retailers can now ask and answer a range of questions about every product, where it came from, who made it, and how big an impact it has on the world.
In the face of climate change, resource constraints, and transparency, the most successful companies will specifically pursue resilience. It is resilience that will see them capitalising on the opportunities regardless of the challenges up ahead; whether that be exploding populations, disruptive technologies, natural disasters, resource shortages - the business that puts the strategies for success in place today will remain unbreakable when the rest of the corporate world crumbles.
It's about that time again! Time for us to start planning our next showcase! But before we do, we want to make sure that these events are still helpful to you and so we've put together this short survey, so we can make sure our next event achieves everything you want it to and more.
After the craziness of the IASB event in New Orleans I wanted to send you a personal message with some key takeaways and ideas from my keynote!
You've just come back from an awesome few days at IASB2015 and the emails have sure piled up! You've got all this inspiration and ideas for your clients and the last thing you want to do is go hunting for the information you need to get the job done.