THE FUTURE OF CONNECTIVITY AT 30,000 FEET

October 31st 2013

I'm 30,000 feet in the air. I am currently west of Chicago en route from JFK to LAX.

Because I was delayed from JFK and have a connection in LAX to Sydney, which I could well miss, I am nervously following our progress on www.flightstats.com, which is tracking AA181 live.

I am browsing the web from 30,000 feet on www.gogoair.com ... live.

I have at my fingertips more up to date details and real time data than anyone could have imagined even a few years ago. Now, it may not help me get my flight to LAX any earlier, but it does enable the Thinque office to scenario plan future possibilities, and it is this peace of mind and connectivity that is giving me a better travel experience.

My EA, Emma is monitoring my progress on www.flightrack.com via her iPhone, and has been able to send word to the airline in LAX that one of their key clients is running slightly late for the connection.

In the background, the airline are scenario planning for a potential bump onto a later flight, which will still get me to my Sydney, Gold Coast, and then on to my Thai speaking/consulting engagements later this week.

This connectivity is not only making me feel calmer, it's giving my travel provider the tools to ensure that they provide a completely seamless service to their frequent flyers, further inspiring customer loyalty.

So why is this new, disruptive technology important?

It's important because this connectivity sends two important messages:

WE ARE NOW INTERLINKED, HYPERCONNECTED, AND ONLINE 24/7/365 EVEN AT 30,000 FEET

This means great opportunities for increased productivity, and a new role for airlines to play in an increasingly business traveller focussed role

REAL TIME DATA AND ONLINE ACCESS ENSURES BETTER AND MORE INFORMED EXECUTIVE DECISION-MAKING BASED ON LIVE PROGRESS, TRAVEL, AND DISRUPTIONS

This begs the question, to those airline executives reluctant to adopt wifi on board their aircraft...

Why?

We can be confident that this need for connectivity and productivity is not going away.

Ultimately, airlines now have the power to:

EMPOWER THEIR CLIENTS TO STAY TUNED IN WHEN THEY WANT TO, AND AT TIMES OF PRESSURE

This has been one of the most beneficial times to be able to connect with my own version of air traffic control - my office - and they are enabling more strategic and effective decision-making which ultimately also benefits our clients - it is a win win that means I will choose to fly with this company time and time again.

Ultimately, this change in connectivity is disrupting the future of the aviation industry, and it is whether we choose to embrace it or shy away from it that will eventually impact the experience our customers have on board with us.

For further information on Anders Sorman-Nilsson, or to enquire about booking Anders for your next conference or event please contact the friendly ODE team on 02 9818 5199 or email

For further information on Anders Sorman-Nilsson or to enquire about making a booking for your next conference or event please contact the friendly ODE team

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THE FUTURE OF CONNECTIVITY AT 30,000 FEET
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