Change the perception of what you do

Bruce is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.

Bruce has an overarching theme for his virtual and stage keynote talks: "it's all about them." Bruce instructs your audience members to focus on their customers, not their products or services, helping them to open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your virtual and live audiences to understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.

Retail used to be either an opportunity for procurement. People needed things and they could procure them from you or an opportunity for an experience. I'm sure you have heard the term retail therapy. That's what it was all about. But today, the retail industry, like so many other industries has to build its business, not by promoting its names, brands and locations, but instead by talking about your consumers.

I wrote a book called, "All About Them" - and the whole point of it was that you need to create an environment where your potential customers understand that the advantage to their business is why you're in business. The advantage to their life is why your business has a life, that you are there to make them better.

Don't make your advertising, your marketing, your outreach like a bad blind date where you talk about yourself, but instead talk about your customers and why they are better if they do business with you. The industry is changing. Remember your business is dynamic and it should be changing too.

For further information on Bruce Turkel or to enquire about making a booking for your next conference or event please contact the friendly ODE team


  • +61 2 9818 5199

United States

  • +1 877 950 5633
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