Matter: How to Become the Obvious Choice

In this changing world, we have to matter. Watch Dom Thurbon share insights from his new keynote about how we can differentiate to become the obvious choice.

It has never been harder to stand out. In B2B, B2C, even in job markets, it's getting harder and harder to differentiate, compete and win.

In this keynote, ChangeLabs co-founder and Chief Creative Officer Dom Thurbon will:

  • Unpack the major disruptive forces that are redefining the way business is being done, and value is being created
  • Use inspiring, real-word case studies to show how a diverse array of companies are responding effectively
  • Show how we can make our products, our services and our brands matter to our customers and staff
  • Give you the formula to effectively deal with and thrive in times of disruption and change


For further information on Dominic Thurbon or to enquire about making a booking for your next conference or event please contact the friendly ODE team


  • +61 2 9818 5199

United States

  • +1 877 950 5633

Dom is an internationally engaged speaker and facilitator who helps individuals and organisations drive behaviour change in the face of external disruption.

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