All articles by Shannon

Anna Meli

April 15th 2024 Team

How the ChatGPT revolution is changing work and business forever

How the ChatGPT revolution is changing work and business forever

Adam takes a deep dive into the digital revolution that is being heralded by ChatGPT and adjacent Artificial Intelligence (AI) technologies.

Starting with the absolute basics — “what is a GPT and how does it work” — all the way through to the most recent product and platform releases, often just weeks old, Adam will bring your audience up to speed with these incredible disruptive technologies.

GPT call centres and AI-generated training materials that save millions. Incredible life-like videos from simple language commands. Analysing complex information in seconds for business insights and sales leads. Transforming our children’s education. And the promise of a world without language barriers.

Don’t put all this in the too-hard basket — let Adam show how to make AI work for you today and carry your business into tomorrow.

Audience takeaways:

  • How AI (inc. LLMs like ChatGPT) is impacting every industry and how to harness its potential
  • Sneak peaks at the very latest tech breakthroughs, often just weeks old!
  • The social and cyber threats of disinformation posed by video and voice simulation, and other potential downsides
  • The power to be drawn from the youngest people in your workforce
  • Tips for keeping up if you feel overwhelmed by the pace of change

Cyber security — beware the cat video!

Cyber security - beware the cat video!

A cybercrime is reported in Australia every seven minutes, costing more than $29 billion annually. Telstra alone blocks hundreds of millions of suspicious SMS and phone calls every year.

Whether it’s catphishing, ransomware, deep fake videos — cyber is a new game altogether. It is slick. It is personalised. And it is everywhere. As Adam likes to say, “You’re only as strong as your weakest link … and that link is Gary from accounts — who just LOVES clicking on cat videos.”

Audience takeaways:

  • The cutting-edge best — or should I say, worst — examples of cybercrime
  • The sheer scope and types of cybercrime in Australia
  • Practical tips you can employ right now to improve your cyber security
  • Why protecting your business is a people and culture issue as much as a software one

Mathematics education and the importance of numeracy

Mathematics education and the importance of numeracy

As Australia’s most popular mathematician, Adam has been entertaining and inspiring educators, parents and kids with his joy for all things mathematical for decades.

His TED Talk on ‘Monster Prime Numbers’ has clocked over 2 million views and is regularly voted one of the top 10 best TED maths and science talks and he was one of the featured speakers in Carmen Gallo’s 2022 book Talk Like Ted - the 9 public speaking secrets of the world’s top minds.

Audience takeaways:

  • The joy of mathematics
  • The importance of maths and STEM education
  • Encouraging girls into maths and science
  • Cool maths facts you can use to blow other people’s minds

Victorian Association of Catholic Primary School Principals

Adam Spencer - Testimonials

Adam is the very best MC I have ever worked with. His attention to detail, understanding of the needs and requirements of our particular group and responsiveness to change, ad lib etc is beyond outstanding. Entertaining, smart, funny, and very personable. Nothing is too much trouble!

Infocus Wealth Management

Adam Spencer - Testimonials

Adam was fantastic, down to earth and super professional at the same time. Audience feedback has been very high and everyone loved him.

Jason Murrell (former Group Executive, AustCyber)

Adam Spencer - Testimonials

The best MC in the biz there, Adam Spencer makes every event a winner!

The Experience Maker

In today's ultra-competitive market, standing out based solely on price or product features is increasingly difficult. So, what’s the key for companies looking to differentiate themselves in an ever-evolving marketplace?

The secret lies in customer experience, a unique asset because it is driven by the human element, which is distinct to each company. Recognized by Forbes as a Top Business Book of 2021, "The Experience Maker" shifts the focus towards nurturing existing customers rather than allocating additional resources towards acquiring new ones. In this influential work, Dan Gingiss advocates for the creation of outstanding customer experiences as a means to turn customers into the most effective promoters and sales agents for a business. Drawing on the success stories of various companies, Gingiss introduces the WISER method—comprising Witty, Immersive, Shareable, Extraordinary, and Responsive elements - as a strategy for business leaders to craft experiences so remarkable that customers feel compelled to share them with friends, family, and across social media platforms.

Winning at Social Customer Care

The landscape of customer service has been fundamentally altered by social media, transitioning the balance of power from companies to consumers and necessitating a fresh approach to engaging with customers.

Through his podcast, "Focus on Customer Service," Dan Gingiss has engaged with numerous business leaders, gleaning insights from these discussions as well as from his hands-on experiences at various Fortune 300 corporations. This has led him to formulate an effective strategy known as the “8 Steps to Winning at Social Customer Care.”

This book will guide you on how to:

  • Understand the expanding influence of social media on customer experience
  • Create your own philosophy for Social Customer CareSelect the right technology partner for your organization
  • Build and train an exceptional team dedicated to social customer service
  • Design a scalable approach that includes managing crises and delivering proactive customer service
  • Seamlessly incorporate Social Customer Care into your company’s broader operations

Dan Gingiss offers a critical look at how leading brands are excelling in social media customer service and equips you with the necessary tools to achieve similar success within your organization.

Marketing Events Specialist, VertexOne

Dan Gingiss - Testimonials

Dan was wonderful to work with from start to finish. He was aware of goals and proved his knowledge on how experience matters with resounding cheers from our attendees. Highly recommend!

Marketing Practice Director, University of Wisconsin E-Business Consortium

Dan Gingiss - Testimonials

Dan's ability to distil complex concepts into clear, accessible insights is truly a gift, and added significant depth to the day’s conversations.

President, Sea Tow Services International

Dan Gingiss - Testimonials

Dan is very easy to work with and he left a lasting impression on our audience with his real-life examples and clear takeaways.

Marketing Program Manager, POOLCORP

Dan Gingiss - Testimonials

Dan's address was not only exciting and engaging, it also brought a new perspective to perfecting the customer experience!

CEO, Forethought

Dan Gingiss - Testimonials

Dan not only delivered, but he exceeded my wildest expectations. Dan’s stories around real-world, shareable customer experiences, meant actionable insights for our customers [and] made me rethink my own experiences.

Executive Vice President, Career Education Colleges and Universities

Dan Gingiss - Testimonials

Dan was an outstanding speaker, but even more, our attendees raved about the connections made with him off stage.

VP, Property Management | Starwood Retail Partners

Dan Gingiss - Testimonials

We received feedback from many attendees that Dan’s session was one of the highlights of our entire conference.

Event & Travel Manager | Benco Dental

Dan Gingiss - Testimonials

I have never seen a business speaker get a standing ovation from our group until Dan spoke to them about Customer Experience.

Senior Manager, Education and Learning Services, SmithBucklin (International Carwash Association)

Dan Gingiss - Testimonials

Dan’s expertise in the subject matter was evident, as he seamlessly connected his content to the industry. Dan’s professionalism and commitment to delivering a memorable experience truly elevated our conference.

Vice President of Education, Marine Retailers Association of the Americas

Dan Gingiss - Testimonials

His keynote featured some peak emotional moments that resonated with our audience. Every experience we had with him deepened our trust and confidence.

Director of Marketing, Walton Communities

Dan Gingiss - Testimonials

He was such a hit that we brought him back!

VP of Membership, MPI Chicago Area Chapter

Dan Gingiss - Testimonials

Dan really captured the audience’s attention… [his] thought-provoking presentation will stay with you.

Senior Vice President – Events, Technology Services Industry Association

Dan Gingiss - Testimonials

Dan gave a fantastic talk – insightful, challenging, thought provoking and inspirational. His direct and actionable advice provided measurable benefit to our audience.

Director of Events & Field Marketing, CallMiner

Dan Gingiss - Testimonials

Dan brought the perfect mix of energy, thought leadership and fun into our agenda that had our attendees talking well into the next day.

CEO, SOCAP International

Dan Gingiss - Testimonials

His approach to making memorable experiences for our customers was a great mix of reality, humor and wow as we learned better ways to do ordinary things, making a memorable experience for our audience. There was chatter all day about his ideas and talking points.

President and Founder, Chicago Toy & Game Group, Inc

Dan Gingiss - Testimonials

Dan absolutely rocked it! His delivery was charismatic, passionate, fun, relatable and packed with content and purpose. Our audience gave rave reviews!

Senior Director of Marketing, Dippin’ Dots & Doc Popcorn

Dan Gingiss - Testimonials

Witty, charming and engaging – Dan’s presentation gave real world examples that any of our franchisees could begin using immediately. He also engaged with them one-on-one providing an even deeper level of value.

Chief Marketing and Sales Officer, Dippin’ Dots & Doc Popcorn

Dan Gingiss - Testimonials

Not only was the content 100% on point for our Franchisees and for us as the Franchisor, Dan also invested the time to break bread with our Franchisees at two group meals, to listen and learn more about our business.

Ethos Beauty Partners

Dan Gingiss - Testimonials

Dan was fantastic. He brought a ton of energy to our event and really brought his customer experience message home to our attendees in a tangible and enthusiastic delivery. Additionally, he was a delight to work with.

Senior Manager, Learning & Experiences | Society for Marketing Professional Services

Dan Gingiss - Testimonials

When Dan’s addressing the audience he talks WITH them, not at them. The audience was thrilled, interactive and excited to hear from him.

Marketing Coordinator | Clarabridge

Dan Gingiss - Testimonials

Dan’s presentation at our London conference was insightful, engaging and educational. Our audience enjoyed it so much, we brought him back for a subsequent webinar.

President | The DiJulius Group

Dan Gingiss - Testimonials

One of the brightest minds on the topics of customer experience, social media and digital experience.

VP Marketing | Hubb

Dan Gingiss - Testimonials

Dan was a fantastic webinar presenter! His style was engaging, and he provided easy-to-comprehend principles to inspire meaningful customer experiences.

Chief Experience Officer, The DiJulius Group

Dan Gingiss - Testimonials

Dan Gingiss has spoken for our conference not once – but twice, and the audience can not get enough! His presentation is full of energy and impactful examples that will get your team thinking creatively about the experience in your organization.

Marketing Communications Manager | Avtex

Dan Gingiss - Testimonials

Dan’s keynote was not only engaging, but extremely relevant no matter what your role is at your company. He left the audience not only EXCITED about customer experience, but also empowered to make CX a priority.

Why It Pays To BELONG

Why It Pays To BELONG

The Intersection of Diversity, Inclusion & Customer Experience
Co-Presented with Shonnah Hughes

How well do you really know your customers? In almost every business across every industry, customers have become more diverse than ever before.

Whether you know it or not, your customer base is diverse in almost every way imaginable: gender, race, sexual orientation, religion, political affiliation, family structure, existence of disabilities, and more. And the spending power is staggering:

  • The LGBTQ+ community has $3.2 trillion in purchasing power. That’s “trillion” with a “T”.
  • African American, Asian American, Native American and Hispanic consumers have a combined $4.9 trillion in purchasing power.
  • One in four people in the United States have some form of disability, and the global purchasing powerof people with disabilities is $8 trillion.

So how can businesses authentically engage with different communities to gain their loyalty and hard-earned dollars? By giving them a place to BELONG.

In this eye-opening and myth-busting keynote presentation, customer experience experts Dan Gingiss and Shonnah Hughes teach audiences why belonging matters and how it equates to business growth. They make the case that diversity, equity and inclusion (DEI) is more than just good hiring practices; it’s about building products and services with your diverse customer base in mind and being inclusive in your marketing.

Your audience will learn:

  • What it means to BELONG and how to create it at your company.
  • Specific examples of companies authentically embracing diverse customers.
  • How diversity and inclusion leads to better products, improved customer experience, and higher profits.

Your audience will walk away inspired with actionable steps to create a deeper connection with ALL of your customers. And when you build it, they will come: communities that feel welcomed tell others and create word-of-mouth marketing – which is exactly what your audience will be doing after experiencing Dan and Shonnah live!

Why Every Employee is in the Customer Experience Business

Why Every Employee is in the Customer Experience Business

We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone – everyone has an equal role to play.

This session will explore how all teams in your organization are in the “customer experience business,” and how driving such a culture forward is key to organizational success.

Your customers don’t care about your organizational chart or which department handles what. They look at your company as a single entity, and expect that everyone — from the front-line customer service agent to the legal department to the custodial staff — is focused on making their experience remarkable.

In this fast-paced, fun and engaging keynote audiences will:

  • Learn how different teams such as marketing, finance, and legal shape the customer experience.
  • Discover real-life examples of the impact of non-customer facing teams on the end customer.
  • Realize how a company-wide commitment to CX improves customer loyalty.

A Remarkable Customer Experience Is Your Biggest Competitive Advantage

A Remarkable Customer Experience Is Your Biggest Competitive Advantage

Competition is tougher than ever these days. Competing on price is a losing game — just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied — just ask your favorite ride-share company.

So what’s left? How can we stand out in a crowded marketplace that is constantly evolving?

In this session, customer experience speaker and former Fortune 500 executive Dan Gingiss will teach the audience how customer experience can be your company’s ultimate differentiator, creating a competitive advantage that cannot be copied.

Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who spend more, are loyal longer, and recommend your company to others.

You’ll walk away from this keynote with the inspiration and the tools to go back to work and create a deeper connection with your customers. And Dan Gingiss doesn’t just talk about experience, he creates one for the audience, too!

In this fast-paced, fun and engaging keynote audiences will:

  • Learn the types of experiences people share most often and why.
  • Apply an easy, 5-step framework for creating remarkable, shareable experiences.
  • Leverage examples from many other companies across industries that have been successful with these simple, practical, and inexpensive ideas.

Dan Gingiss

International keynote speaker and business coach who believes that a remarkable customer experience is your best competitive advantage. 

Intelligent Money (2024)

Our future is where we do not think about money, as our money thinks for us.

WHO cares about the money of the future? WHY should I care about the money of the future? These questions, and more, are addressed in depth in Intelligent Money. As money becomes digital, it will revolutionise everything. By 2030, digital money will make money personal, individualise currency and its usage, make it secure, enable it to grow automatically to meet our personal goals, manage risk automatically and make life simpler and easier for all. The most critical aspect of this book is HOW money will become intelligent, both digitally and artificially. 

The bottom line is that money will soon be embedded, intelligent, invisible and everywhere. It’s a whole new world.

Master of Ceremonies and Facilitator

Master of Ceremonies and Facilitator

James is an accomplished and highly experienced MC, able to draw laughs from whatever is happening whilst running events efficiently. You get the professionalism of an experienced radio and television host who is utterly at home on stage, combined with the humour of one of Australia’s best corporate comedians. James is an experienced and able panel facilitator who always ensures that the discussion is informative and entertaining.

Headmaster, Brisbane Grammar School

Michael McQueen - Testimonials

Our staff team thoroughly enjoyed Michael’s thought-proking keynote presentation.

Principal, The Knox School

Michael McQueen - Testimonials

Michael’s presentation made a lasting impression on our staff team. They left the session feeling incredibly energised and excited for the future.

Making the most of the AI transformation

Making the most of the AI transformation

We are in the midst of one of the most important industrial revolutions since the printing press. Generative AI is already transforming industries and the change is just getting started. Almost every sector is ripe for further digitisation and there is enormous value to be had for both organisations and their customers in getting the journey right.

BUT – the truth is, companies don’t change, people do. According to 2023’s ‘Most Innovative Companies’ report, the organisations getting the most value out of AI are spending twice as much on people as they are on technology! Change is a human journey, and if we want to make the most of this opportunity everyone from Boards and executive leadership through the line managers through to front line staff all have a role to play.

In this provocative, eye-opening and optimistic session with internationally engaged author and speaker and experience senior executive, Dom Thurbon, we will:

  • Unpack the manifold ways in which AI (and other disruptive technologies) has, and will continue to, disrupt industries – and reimagine the profound opportunities it creates for organisations that get the change right
  • Look at the five responses to change which all of us will experience and navigate every time we are presented with times like this
  • Delve into a toolkit for managing our response that helps us control our fear and anxiety, and be productive and constructive in our responses
  • Learn that the future is not a place we are going, it is a place we are creating – and that each of us has agency in how we shape what the AI-enabled future of our business and industry looks like

Leadership and Impact

Leadership and Impact

Leading yourself, your team and your organisation to new heights

There is no greater predictor of organisational outcomes than leadership impact. Put simply: you can take a company with rough-as-guts systems, an unbalanced scorecard, and a sketchy strategy – but if you put world-class leaders in it they will generally find a way to make it work. Conversely, take an organisation with amazing systems, a refined strategy, and a balanced scorecard – and if you put poor leaders in it, they will find a way to screw it up.

So… too all the managers and leaders out there… no pressure!

But this sets the context to asking, exploring and answering one of the most critical questions for businesses of all shapes and sizes: how do we, as leaders, maximise the quality and size of our impact on our teams, our businesses and the communities in which we operate?

In this highly interactive, provocative, and intensely practical session, successful senior executive, entrepreneur and facilitator Dom Thurbon will:

  • Unpack a 3-level model for executive leadership grounded in empirical science and evidence that will enable people to think about their leadership and their role in new ways
  • Delve into the foundational importance of leading yourself, including the link between values, purpose and impact and the way leaders ‘show up’
  • Explore the leading edge of leading teams, including setting standards, situational leadership, and the critical importance of truth-telling, feedback and dealing with the hard things head-on
  • Work through the big picture of leading organisations, including setting the stage for innovative and agility, taking point of incisive strategy, and creating cultures of engagement and performance
  • [when delivered as a workshop] Create space for individual leaders to discuss, debate, reflect and ultimately apply what they’ve learned to their own leadership context, leaving with not just a new way of seeing things but new tools to unleash their impact.

What is Belonging?

What is Belonging?

The conversation in the corporate world has moved beyond diversity, equity and inclusion to the concept of belonging. In this deeply researched and thought-provoking keynote, Tracey shares the latest tech-enabled strategies that actually work.

Audience takeaways:

  • How to retain skilled staff, strengthen your brand, and support innovation
  • Easy-to-implement, real-world, fresh initiatives for your workplace to boost productivity
  • Navigating an intersectional approach across diversity of thinking, gender, race, ability, age and sexual orientation

Creating Culture Through Communication

Creating Culture Through Communication

For the first time in history, five generations are working together. How can we effectively communicate across the ages, from the office to the home? In this engaging and interactive keynote, Tracey takes you through some simple steps to build bridges between the traditionalists and Gen Z.

Audience takeaways:

  • How to keep workers of all ages engaged at work, F2F and online
  • Tips, tricks and tools to improve messaging to deepen connection
  • The latest neuroscience on body language, gesture, voice and breathing to break down the barriers

Man-Made: Best Bots for Business

Man-Made: Best Bots for Business

Harnessing the power of artificial intelligence can take your business into the stratosphere. But what about the flip side? Bodgy bots can ruin your reputation and credibility overnight. In this fast-paced, funny and enlightening keynote, Tracey reveals the real story about the technologies revolutionising your workplace and home.

Audience takeaways:

  • How datasets and algorithms are beset with bias, eroding trust in your brand
  • The latest strategies to beat the biased bots, and boost your bottom line
  • Why ‘mindful AI’ is the key to attracting and retaining staff, stopping customer churn, and future-proofing your business

MYOB

Adam Spencer - Testimonials

Adam is an outstanding presenter with a brilliant mind. What sets Adam apart is his genuine engagement with the audience. He actively participated in networking sessions, providing valuable insights and fostering connections. Working with Adam was seamless – he's accommodating, approachable, and professional.

John Holland

Adam Spencer - Testimonials

Adam was of course fantastic as ever - the perfect fit, a pleasure to deal with (as always), and delivered a great show. We love Adam.

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