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Adam Ferrier

Thought leader for motivating change through the science of behavioural economics and creativity

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Adam Ferrier is the founder of Thinkerbell, an agency that creates ‘measured magic’, and was ranked 2021 number one Creative Agency in the world by industry publication BestAds - the first time awarded to an Australian agency. Leading Australian publication Mumbrella also lists Thinkerbell as Full Service, Creative, and PR 2021 Agency of the Year (the only time an agency has ever won all three titles in one year).

Adam is one of Australia’s leading consumer psychologists, a brand strategist and an authority on behavioural economics. He’s the author of The Advertising Effect: How to change behaviour (Oxford) and Stop Listening to the Customer: Try hearing your brand instead (Wiley). No stranger to the TV screen of Australia, Adam is a regular panellist on the Gruen Transfer, 7's Sunrise, and 10's The Project.

As the creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world's major advertising shows. He created the successful board game The Analyst (translated into four languages), space; an unconference where 'ideas meet influence’, and the social cause agency DOA (Decade of Action). Adam also co-hosts Black T-Shirts, a podcast that delivers XXL creativity for marketers.

An unstoppable force in the Australian advertising landscape, Adam's hands delegate the keys to embrace evidence-based creativity – whether to buy, perform or change - through cognitive behavioural psychology, hardcore creativity and a deep understanding of behavioural economics.

As a speaker, Adam brings his experience working with many of Australia's and the world's top brands to introduce unconventional award-winning, and effective ideas - all created by combining his passion for creativity and expertise within behavioural science.

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Watch me...

7 Sunrise - Masters Of Spin - March 2022
7 Sunrise - Masters Of Spin | March 2022
7 Sunrise - Masters Of Spin | Feb 2022
7 Sunrise January 2022

The branding of agriculture

April 27th 2021 An unstoppable force in the Australian advertising landscape. Adam Ferrier hands delegates the keys to skyrocketed motivation. What kind of product stories can you tell and how can you create… Read more +

The language of brands

July 31st 2019 It’s often said that the marketers need to learn the language of the board. I’m not so sure this is right. From what I see it’s more the case that… Read more +

Why creativity is the new strategic frontier

January 28th 2018 There is a delicious irony in business at the moment. Many businesses are trying to humanise themselves - but they are hell bent on doing it through robotics and artificial… Read more +
Stop Listening to the Customer

Stop Listening to the Customer

Build a better, more distinctive, more valuable business or brand

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands, and shares the proven strategies you can implement to amplify your uniqueness.

The customer is not always right. In fact, our obsession with the customer is devaluing brands by making them generic and forgettable. Brands have become consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data, instead of brand-led, where brands and businesses can truly become unique, interesting and highly profitable.

Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his counterintuitive approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:

  • Establish a strong, brand-led business
  • Develop a unique brand by embracing and leveraging your weaknesses
  • Define your brand using Ferrier’s brand-building formula
  • Get your customers to pay attention to you by strategically creating weakness

Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening to their own brand.

Published 2020 through Wiley
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