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Dan Gregory

A behavioral researcher and expert in Human Motivation, Dan Gregory helps organizations drive engagement at every level.

Daniel Gregory is the founder and CEO of The Impossible Institute™, a Research and Training organization that advises management and sales departments on what truly drives their customers and employees.

Creativity, collaboration, culture, change, innovation, sales, marketing are only a handful of topics Dan has tackled for organizations. He also regularly advises the C-suite and Boards on how to lead with the power of a purposeful and compelling identity in a rapidly changing world and was voted in the "Top 25 C-suite Speakers to watch in 2016!"

In a 20 year history as a thought leader in human behavior, marketing, NPD and communications, Dan Gregory has worked with the biggest global brands and won countless awards around the world for creativity, effectiveness and ROI. In terms of accolades not much has changed as clients continue to rave about his innovative, creative presentations delivered with intelligence and humour. With his experience on the ABC’s Gruen Transfer and time spent the US and UK as a stand-up comedian his delivery and timing is impeccable. With his experience and depth of knowledge there are few topics Dan can’t bring his focus to. His keynotes and workshops are supported with hours of research and some of the sharpest humour our industry has seen.

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My topics...

How Strategy beats Discipline & Motivation.

When it comes to leadership of others and even ourselves, we tend to lean pretty heavily on tools like Discipline & Motivation. However, no one is motivated all the time and few are disciplined in every area of their lives.

If we want to drive lasting, predictable performance & accountability, we need to build strategies and cultures that have a bias towards success. In this provocative & compelling presentation, Dan Gregory will reveal: 

  • How strategy makes success more likely and failure more difficult
  • How managers can move teams from Vision & Values to Behaviors & Actions
  • How strategy drives persuasion in the sales process
  • How individuals achieve their goals by building behavioral strategies 

How to build cultures of the Willing.

All of us view the world through certain filters, lenses or archetypes. These are often referred to as unconscious biases, prejudices or habitual behaviors, but in truth, they are more fundamental to who we are and how we are influenced and indeed motivated.

Recognizing these tendencies is critical to understanding how to motivate ourselves, our team and our customers. In this fun and revealing presentation, Dan Gregory will share:

  • How leaders can drive clearer communication by using the right language
  • How managers can reduce friction and foster understanding
  • How sales & marketing teams can better grasp customers’ decisions
  • How self-awareness amplifies strengths and leverages weaknesses 

What makes us buy. What makes us buy in.

All influence ultimately begins with an understanding of what drives human behavior. What is it that makes us follow a particular leader, buy in to a specific culture or purchase one seemingly identical product or service over another?

These questions are critical to success in business and in life. In this inspiring and thought- provoking presentation, Dan Gregory will reveal:

  • Why leaders need to tell us who they help us to be not just what they want us to do
  • How to construct cultural identity through values alignment
  • Why the sale is always in the prospect, not the product
  • How performance and personal change lie in understanding our own "I.D.ology” 

Do more than manage change... lead it!

As the Chief Creative Officer at the Impossible Institute, Dan runs the Change Leadership Curriculum that delivers workshops, programs and modules against three Standards: Ideas (Strategy & Innovation), Influence (People & Motivation) and Implementation (Execution & Accountability).

Embed the learning from one of Dan’s keynotes with a workshop or series of workshops and mentoring from The Impossible Institute’s “Change Leadership” program: 

  • Ideas - Insight Driven Strategy | Innovation on Purpose | Issue Hacking
  • Influence - Power Positioning | Pitch Present & Persuade | Personality Profiling
  • Implementation - Complete Leadership Program focussing on Process | Project People 

See me...

Watch me...

What drives the Millennial

May 18th 2017

If there’s one question that dominates conversations I have with leaders and executive teams around the world, it is this – What do young people want?

Big Wins First

December 12th 2016

What are we prepared to give up in order to be successful? When we talk about productivity we often talk in terms of hard work and tick-box 'To Do's' required in order for us to get results. Instead, in this video-clip behavioural research and expert in human motivation Dan Gregory breaks down the practical steps you can start using tomorrow to actively achieve your most important tasks, helping you reach your goals and achieve your purpose.

Motivation vs Design

February 2nd 2016

In this video-clip, bestselling author, behavioral researcher and strategist Dan Gregory weighs up Motivation vs Design - Is achieving success really all about what drives us, or are the design structures we build into our lives more important?

eVideo Series

eVideo Series

In this nine-part eVideo series Dan Gregory explores the topics of leadership, impact, motivation and buy-in and how to leverage those things to build a better business model for the future.

Book: Selfish, Scared and Stupid

Book: Selfish, Scared and Stupid

Appealing to humans′ basic instincts to increase influence, buy–in and results. Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan―fear, self–interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.

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