Hero image

Dominic Thurbon

Dominic Thurbon has cracked code for making change happen. With the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.

Showreel thumbnail image

We need to stop 'managing' change ­ and start driving it. We need to design brands that stretch far beyond the status quo to become the obvious choice for consumers and employees. As a global strategy consultant driving change innovation, Dominic Thurbon challenges the implicit assumptions that are running rampant in our lives and our companies.

Assumptions like how we compete and how we create value. Dom has a proven track record driving real impact and enterprise transformation for global clients including Apple, Commonwealth Bank, Lexus, Microsoft and IBM. As co-founder and Chief Creative Officer at Karrikins Group — a fast-growth consulting firm with over 120 staff delivering projects across 13 countries reaching almost one million people a year — Dom has applied his expertise in community strategy, corporate responsibility and innovation to design some of the largest education and behaviour change programs in the world.

Dom has led research on bestsellers published in over 15 countries and is co-author of the bestselling Matter: How to Become the Obvious Choice, released through Random House in 2015. He is also a world top-10 debater, and internationally engaged keynote speaker in the fields of transformation, technology, collaboration and innovation. Dom lives in Sydney, Australia. 

more Testimonials >

My topics...


It has never been harder to stand out. In B2B, B2C, and even job markets, it's getting harder and harder to differentiate, compete and win. There are many reasons for this: digitisation has flooded the market with content and competition; commoditisation is driving prices and margins down, making it harder to sustainably compete; rising complexity is making it harder for companies to articulate clear, relevant value propositions; and customer loyalty is “so 20th century”.

In this changing world, we can't compete on features, service or price, we have to matter.

In this provocative and dynamic presentation, Karrikins Group co-founder and Chief Creative Officer Dom Thurbon will:

Unpack the major disruptive forces that are redefining the way business is being done, and value is being createdUse inspiring, real-world case studies to show how a diverse array of companies are responding effectivelyShow how we can make our products, our services and our brands matter to our customers and staff Give you the formula for effectively dealing with and thriving in times of disruption and change.

Insights into the secret science of behaviour change

Have you ever needed to change the way staff, leaders or even customers think, act and buy? Have you ever wished there were a formula that worked every time? We need to stop 'managing' change ­ and start driving it. Changenomics is the ultimate equation for driving change in your organisation and really making it stick! Dominic Thurbon developed Changenomics through years of research and first-hand experience in deploying award-winning change programs to over 300,000 people a year. In this eye-opening and dynamic presentation, Dominic will leave your audience the tools to:

  • Make change happen in their teams (and for themselves!)
  • Drive more innovation and collaboration in your team or business
  • Attract, engage and retain the next generation of workers
  • Thrive in the workplace of the future

If only we all knew what we all knew

To get ahead in the knowledge economy, companies must capture the expertise already floating around inside their four walls. Using everything from better technology to better meeting discipline, unleashing collaboration is a sure-fire way to drive innovation, productivity and engagement. In a competitive market, we cannot afford to let collaboration be a buzzword – we need to implement real strategies for making it happen.

In this insightful and empowering presentation, Dominic will:

  • Give you the 5 behaviours to unleash collaboration, both personally and organisationally
  • Identify the common barriers to making it happen and show how they can overcome
  • Demonstrate the link between collaboration and innovation, productivity and engagement

Making innovation happen

There has never been a more important time to drive innovation in our businesses. As markets tighten and get more competitive, we are all under pressure to do more, with less, faster. But for too many companies, innovation is just a ‘value’ or a ‘buzzword’, not a practice that we all engage in every day. We can change that!

Based on first-hand experience around the world and deep global research, in this dynamic and empowering session Dominic will:

  • Identify the five drivers of innovation in your business and how to leverage them
  • Unpack compelling strategies to get every individual in your team to approach work with an innovation-mindset
  • Outline practical, real strategies for creating an environment that drives innovation

See me...

Watch me...

Dominic Thurbon - DARE to Change!
The Challenges Facing Educators Today
Sydney DARE Speaker Showcase Highlights

Dom Thurbon

December 5th 2018

We need to stop 'managing' change ­ and start driving it. We need to design brands that stretch far beyond the status quo to become the obvious choice for consumers and employees. As a global strategy consultant driving change innovation, Dominic Thurbon challenges the implicit assumptions that are running rampant in our lives and our companies.

Transforming education

October 10th 2018

There is no change without behaviour change. Education has never been more important. In fact, it is hard to overstate just how critical it is to get education 'right', given the point at which we find ourselves.

Matter: The future of financial services in an increasingly disloyal, disrupted world

October 21st 2017

According to Havas Media’s Meaningful Brand index, consumers wouldn’t care if 75% of brands disappeared tomorrow. So, the real question is: is your brand one of the 75%, or the 25%?

eVideo Program

eVideo Program

If you knew what you knew...... you'd be unstoppable!

This fascinating eVideo series teaches your leaders and teams to become an unstoppable force for innovation and change in any business, ensuring that innovation flourishes and talent is attracted to and rewarded by your business.



Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization.

In Matter, Dom Thurbon, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found.

Purpose - Aligned Leadership

Purpose - Aligned Leadership

Purpose is the answer to the question: “Over and above making money, why does our organization exist?” The answer to this question should be informed by the unique contribution that your organization aspires to make. Sounding good is not enough. For a purpose to be of true value to a company it must, for example, be: But although this is a simple question, many companies and leaders struggle to answer it in a way that is truly valuable. One reason for this is that many leaders confuse definition with process. Although purpose answers “why?”, simply asking this question is typically not sufficient to generate a useful answer.

A good answer must be more than a nice sounding platitude, or an abstract goal. It should exist as a filter for all organizational decisions and practices; and should be embedded into the way that you and your employees do business every day. If not, you may have a marketing slogan that you call ‘your purpose,’ but it won’t contribute any value to your organization beyond some nice copy

Go To Top