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Dominic Thurbon

Dominic Thurbon has cracked the code for making change happen, with the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.

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Dom is an internationally engaged speaker and facilitator who helps individuals and organisations drive behaviour change in the face of external disruption.

Dom is a Partner in the Climate Change, Sustainability and Community Impact practice at EY, and has authored and researched best-sellers published in over 15 countries, on subjects as diverse as generational change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

He has over 17 years’ experience as a successful senior executive and entrepreneur. At just 23, he was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at Educator Impact, a technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022).

Dom has been architect of multiple-award winning behaviour change programs that reach over 500,000 people per year. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America, with clients spanning financial and professional services, technology, FMCG, pharmaceutical and automotive industries, as well as working extensively in education, Government and not-for-profit sectors.

His publications include (as author) Matter: Rising Above the Competition to Become the Obvious Choice, Purpose-Driven Leadership, and Talent Magnets: Attracting Top Staff; (as lead researcher) Flip: How counter-intuitive thinking is changing everything and Game On: How video games change work.

Dom is also a previous world top-10 debater, Tottenham Hotspur tragic, and hasn’t quite given up the dream of becoming a rockstar with his band The Glorious Fourth.

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Watch me...

Is You Business Getting The Most From AI? | Dominic Thurbon
Dominic Thurbon - DARE to Change!
The Challenges Facing Educators Today
Sydney DARE Speaker Showcase Highlights

The Human Element in AI Integration

Dom Thurbon's insights bring to the forefront the essence of AI integration as a human-centric endeavour. The successful adoption of AI technologies hinges on behavioural change and the ability to align AI capabilities with human skills and creativity. This perspective is echoed in the observation that the most innovative companies invest significantly more in human transformation than in the technology itself. Read more +

Never Waste a Crisis: Leading Through Uncertainty, Change and Disruption

COVID-19 is an example of an entirely predictable disaster. Serious, novel pathogens emerge regularly. None of this minimises or plays down the effects of the current pandemic but it does illustrate that this should be an occurrence that that precisely no one finds surprising. Not only was it bound to happen sometime, evolution tells us it is certain to happen again, too, So how do we lead our teams in times of change and massive disruption? Read more +

Earning the Trust Of the Market

Based on the work we've been doing in real estate the last couple of years, I think it's safe to say it's a pretty interesting time to be in the real estate business right now. I want to provoke you to think for a moment around whether we've got our eye on the right ball that's in the air right now. Read more +

Creating Culture Through Change

I think it's safe to say that culture is one of the most durable topics in business conversations. It's one of the most studied topics and it's a topic that occupies a lot of our headspace as leaders in business as we think about what it's like to create an organization. Read more +

Adapting to Leadership

Dominic Thurbon has cracked code for making change happen. With the ultimate formula to drive innovation, and future-proof your leadership. The behavioural impact you have now is the fundamental determinant of the quality of success of your organisation. Read more +

Profits through purpose

Given the state of the world in which we find ourselves, it’s never been more important for companies to understand and moderate their impact on the world. 'Doing well by doing good' can be a strategy that works to drive results, not a mere cliché or buzzword - But how do we make the choice between profit and purpose? Read more +

Transforming education

There is no change without behaviour change. Education has never been more important. In fact, it is hard to overstate just how critical it is to get education 'right', given the point at which we find ourselves. Read more +

Matter: The future of financial services in an increasingly disloyal, disrupted world

According to Havas Media’s Meaningful Brand index, consumers wouldn’t care if 75% of brands disappeared tomorrow. So, the real question is: is your brand one of the 75%, or the 25%? Read more +

Matter: How to Become the Obvious Choice

In this changing world, we have to matter. Watch Dom Thurbon share insights from his new keynote about how we can differentiate to become the obvious choice. Read more +

Your Business Is Losing Its Genius

Silos – they are a part of any large corporation – and they are the enemy of innovation & creativity. Too often, in the big telecommunications companies, you will find marketing on one floor, distribution in a different building, sales on an entirely different floor, possibly even split across different states. And what falls down the gaps? Genius ideas, a wealth of knowledge and team morale. Read more +

Collaboration Drives Innovation In Banking

Why Financial organisations that work together do better Ever come to the end of the week, looked at your in-tray and thought 'gee, I could really use an extra day this week'? Well, according to the global CEO survey, workers in knowledge organisations spend up to 25% of every day looking for information. Twenty-five per cent. So there's your extra day, right there! Read more +

Unleashing Collaboration

As a Telecommunications company you already pride yourself, on connecting people so that they can communicate more effectively, but are you tapping into the wisdom that can be found within your organisations network. In this video Dom Thurbon, discusses how to use social networks internally to increase communication, team work and the overall performance of your organisation.

If Change is Hard, You’re Doing it Wrong

Pretty much all of my clients around the world are trying to change things, whether it be finding efficiencies, changing the way managers or staff work or trying to reach customers in news ways. And pretty much all of them are finding it hard. Read more +

Achieving Disorganised Collaboration

Dominic Thurbon works with companies to help them embrace new emerging technologies and deal with the rapidly changing future of the work place. With web 2.0 continually progressing, the need to collaborate across traditional business units to achieve collective outcomes has never been greater. In Dominic’s speaking demo you will get the sense of how this can achieved through the implementation of silos and disorganised collaboration. Read more +

Are People Dysfunctional Or Just Differently Functional?

I had a great conversation with Ken Wallace on the weekend, who's not only a cracking screenwriter but also has the pleasure of being my brother-in-law. He has recently had his second child, and was saying how he thinks in general people consider the way that they parent, 'normal'. Everyone else does it incorrectly or abnormally. That is, you become your own benchmark for what is 'normal'. Everything else is a bit wacky or, often, 'dysfunctional'.
There is such wisdom in this – it is not just parenting, it's everything. We become our own benchmark for what 'normal' all the… Read more +
eVideo Program

eVideo Program

If you knew what you knew...... you'd be unstoppable!

This fascinating eVideo series teaches your leaders and teams to become an unstoppable force for innovation and change in any business, ensuring that innovation flourishes and talent is attracted to and rewarded by your business.



Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization.

In Matter, Dom Thurbon, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found.

Purpose - Aligned Leadership

Purpose - Aligned Leadership

Purpose is the answer to the question: “Over and above making money, why does our organization exist?” The answer to this question should be informed by the unique contribution that your organization aspires to make. Sounding good is not enough. For a purpose to be of true value to a company it must, for example, be: But although this is a simple question, many companies and leaders struggle to answer it in a way that is truly valuable. One reason for this is that many leaders confuse definition with process. Although purpose answers “why?”, simply asking this question is typically not sufficient to generate a useful answer.

A good answer must be more than a nice sounding platitude, or an abstract goal. It should exist as a filter for all organizational decisions and practices; and should be embedded into the way that you and your employees do business every day. If not, you may have a marketing slogan that you call ‘your purpose,’ but it won’t contribute any value to your organization beyond some nice copy

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