Scams don't succeed because people don't know about them. The awareness training exists. The alerts get sent. The warnings get read. But knowing what a scam looks like and doing something different in the moment turn out to be two very different things, and that gap is where scams and cybercrime get through. Which makes this a behaviour problem, not a security one. Behaviour is the ground Dominic Thurbon has spent his career on. As a behaviour change keynote speaker, Dom explains why smart, well-trained people do the exact thing they've been told not to, and what leaders can actually do about it.
People already know about scams. That's the problem
Dom puts it bluntly: it doesn't matter how much you know about innovation, disruption or AI, because if you can't do behaviour change, you can't do any of them. Swap in scam awareness and it still holds. Knowing isn't the hard part.
Most organisations treat scams as an information problem, roll out another module, then get blindsided when clued-up people fall for it anyway. Dom flips that. He digs into what really drives a decision in the moment, and why urgency, authority and social pressure — a scammer's whole playbook — beat your training deck every single time.
Organisations don't change, people do
That's the line his signature session, Making Behaviour Change Happen, is built on. He unpacks what actually drives human behaviour and the five responses to change you'll meet in any team. Point it at security culture and it gets useful fast: you can see who'll pick up a new habit, who'll quietly dig in, and what each of them needs from you. "Everyone needs to be more careful" becomes something a manager can actually do on Monday.
Why Dom is the one to have on stage
Dom built behaviour change agency Karrikins Group past 150 staff across Australia, New Zealand and North America before EY bought it in 2019. He wrote To Be Honest, on misinformation in the AI age. He's also a former world top-10 debater, which shows: this is a provocative, interactive session, not a lecture. The CEO Forum Group said the room afterwards was "just buzzing". His full topic list is on his ODE Management speaker profile.
Book Dominic Thurbon for your next event
Give your audience something that changes what their people do, not just what they know. To check Dom's availability for your conference or corporate event, contact ODE Management today.
Behaviour change often sits alongside other sessions on scams and security across an event, and our guide to the best speakers on scams and cyber security in Australia shows the full group we manage in this area.
