Strategies for the Pharmaceutical and Healthcare Industries

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Strategies for the Pharmaceutical and Healthcare Industries

The Big Pivot: Innovation for the Unpredictable, Expensive, and Digital World of Pharmaceutical and Health

Based on his new book, The Big Pivot, Andrew Winston, a globally recognized speaker and business strategy expert, lays out a new vision for business in fundamentally changed world. Some critical mega-trends are changing “business as usual”: deep demographic shifts, resource constraints (that raise prices for nearly every input into the economy), climate change and extreme weather, and, most importantly, radical transparency driven by big data and new technologies that connect us all – consumers and retailers can now ask and answer a range of questions about every product, where it came from, who made it, and how big an impact it has on the world.

But these challenges also offer unprecedented opportunities: multi-trillion-dollar markets are in play and the winners of this new game will profit mightily.

In a unique and entertaining way, Winston’s talk for the dynamic pharma industry…

· Shows how the world’s biggest and most innovative pharmaceutical companies are cutting costs, enhancing resilience, reducing risk, driving standards up their supply chains, and innovating to help their customers improve their lives;
· Provides crucial tactics and strategies for leaders to profit from this new volatile reality
· Describes the big trends impacting the future of this industry; from aging populations and the shift in demand to how technology is catapulting the speed of RND and what this means for the consumer that now expects total transparency.
Addresses the issue of planetary health and how the shifting global landscape is causing new diseases and healthcare issues and how this impacts your consumer.
· Offers many “a-ha” and “wow” moments backed by surprising data about the world around us.

With concrete advice and tactics, and stories from companies like Apple, Coca-Cola, CVS, Diageo, Ford, Nike, Unilever, and Walmart,The Big Pivot provides a blueprint for creating more resilient, flexible businesses that profit from building a healthier, more sustainable, more prosperous world.