ode to trends...
According to Havas Media’s Meaningful Brand index, consumers wouldn’t care if 75% of brands disappeared tomorrow. So, the real question is: is your brand one of the 75%, or the 25%?READ MORE
Silos – they are a part of any large corporation – and they are the enemy of innovation & creativity.
Too often, in the big telecommunications companies, you will find marketing on one floor, distribution in a different building, sales on an entirely different floor, possibly even split across different states.
And what falls down the gaps? Genius ideas, a wealth of knowledge and team morale.READ MORE
Why Financial organisations that work together do better
Ever come to the end of the week, looked at your in-tray and thought 'gee, I could really use an extra day this week'? Well, according to the global CEO survey, workers in knowledge organisations spend up to 25% of every day looking for information. Twenty-five per cent.
So there's your extra day, right there!READ MORE
As a Telecommunications company you already pride yourself, on connecting people so that they can communicate more effectively, but are you tapping into the wisdom that can be found within your organisations network. In this video Dom Thurbon, discusses how to use social networks internally to increase communication, team work and the overall performance of your organisation.READ MORE
Some people say that selling is all about personal influence, some say it is about the art of persuasion, others say it is about 'the hard sell'.
I've worked with sales teams around the world and I can tell you if you're making it about these things you're making it harder than it should be. I think we place over-emphasis on old-school Cialdini-like approaches to influence and reciprocity, and spend too little time on leading edge insight into the neuroscience of human behaviour and decision-making.READ MORE