ode to trends...
Digitisation is reshaping the future of real estate.
Today's mobile interfaces have enabled buyers, sellers, landlords and tenants to make smart decisions in real-time... but that's just the beginning...
In this Future Trendspots video, futurist Anders Sörman-Nilsson gives us a glimpse into the future of real estate.READ MORE
It seems almost counter-intuitive that big-data could help financial services be more human, could connect them to the emotional needs of their customers. As banks strive to get away from their image as cold, unfeeling entities, the truly future-proof fintech thinkers are looking beyond demographics to solve the problem of a digital entity trying to understand the analog heart.READ MORE
If you regularly follow some of my futurist musings you can probably tell that one of the areas that fascinates me the most is how technologies such as Artificial Intelligence, the Internet of Things, Virtual Reality and Robotics will shape the future of work. In this post I'll give you an example of 5 white collar jobs that are at risk of being computerised in the near future.READ MORE
In a future where we convince ourselves that we are younger, longer. Where tech is no longer just wearable, but is intimately augmenting our cyborg bodies. Where Baby Boomers are catching a second wind and dominating the cafe scene in South Yarra, and Darlinghurst.READ MORE
Nike’s recent withdrawal from the fitness band market has raised some significant questions regarding the future direction of wearable technology.
Although the size of the market is predicted to grow exponentially by most industry experts such as Credit Suisse, which predicts the market to increase five-fold to $50 billion by 2017 and wearable technology appears to have already reached a high level of awareness amongst consumers.READ MORE
Thought Leadership Marketing, the strategy of creating informative and interesting content to better engage customers and drive loyalty has quickly moved from a niche term to a 'must have' strategy for both B2B and B2C companies.
In fact, latest studies show that incorporating thought leadership marketing into their broader strategy is now the top priority for marketing professionals (34.8% of respondents) up from 18.9%. According to another study, 91% of B2B marketers now use thought leadership marketing.READ MORE
This name conjures up word and brand associations like high-tech, Facebook and big data. But think about the name in two parts.
Firstly, silicon - the raw material for most commercial semiconductors, the backbone of the digital world. Next, valley - a physical description of a geological depression with predominant extent in one direction.
Put the two words together and we have the metonym for the US high-tech industry. This physical, analogue place has been driving digital innovation and the creation of cyberspace for decades. There is a certain irony in this.READ MORE
Anders Sorman-Nilsson is a Sydney-based global futurist and innovation strategist whose clients include Apple, Johnson & Johnson, and the Commonwealth Bank, as well as his mum's local bricks and mortar menswear shop in Sweden.
In this insightful excerpt from his new book 'Digilogue' Anders reminds us that whilst the world is going tech crazy, there is still very much a place for the traditional; from the analogue Christmas card to the time spent creating a holiday feast. The perfect balance between the past and future is where enduring businesses & brands will prosper.
As a special offer to celebrate the close of 2013, when you confirm Anders to speak at a conference or event before 31st January 2014, you will receive 50 copies of his book 'Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer' complimentary.READ MORE
Anders Sorman-Nilsson is a speaker and researcher at the very forefront of futurism. Through his think tank Thinque, Anders works with some of the planet's biggest companies to anticipate trends that will disrupt their business.
In this article, through his passion for bringing the digital minds together with the analogue hearts of each business, Anders looks at how companies are going to be impacted by a workforce & consumer base that has never known a world without smart phones & online gaming...READ MORE
I'm 30,000 feet in the air. I am currently west of Chicago en route from JFK to LAX.
Because I was delayed from JFK and have a connection in LAX to Sydney, which I could well miss, I am nervously following our progress on www.flightstats.com, which is tracking AA181 live.
I am browsing the web from 30,000 feet on www.gogoair.com ... live.READ MORE
Have you wondered what aptitudes will position you ideally for a career in 2020? How do you choose the right career that even exists in 2020? Are your qualifications supporting you in an uncertain future? How do you combine tradition and technology in you choice of work?READ MORE
I reckon 2020 vision begins with 2020 hindsight. It's only when we reflect on past patterns, that we can either break those patterns, or continue them into the future. In fact, when we reflect, there is a greater chance that we inflect and reach a positive tipping point.READ MORE
The sense of place can be both a gift and a curse. The location which sits at the core of provenance marketing is a double-edged sword. Only Champagne from Champagne can be legally called Champagne. Chicken Bega doesn't have the same ring to it as Chicken Parmiggiano, and Yunnanese Pork doesn't whet one's appetite the way apple-smoked Canadian bacon does. A region has either built a world class reputation for a particular produce, brand equity in its provenance, and trust in its sourcing practices, or it hasn't.READ MORE
We all love a good book, and 2013 is an exciting year for the ODE team with five new books hitting the shelves now, and in the coming months. We offcourse wanted to share the excitement so you will see below a list of where too buy or pre order the teams latest publications.READ MORE
As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most o6en that's where your customers and clients want you to be, the place where digital and analogue converge - the 'digilogue'. In the digilogue it is understood that digital satisfies a customer's mind while analogue soothes the heart.READ MORE
My Futurist Question Remains…..
The question is whether the entry and cementation of digital natives in the workforce will change the importance of local connections. Some believe it will. And the reason for this is digital collaboration. There is currently millions of people online, playing and collaborating on multi-player platforms like World of Warcraft, and they are creating new types of behaviours, leadership skills, and communication efficiencies.READ MORE
As some organisations careen recklessly into the digital future and others are left behind by remaining steeped in the ways of old, thought leaders are coming to realise there is an important middle ground. Most often that’s where your customers and clients want you to be, the place where digital and analogue converge – the ‘digilogue’. In the digilogue it is understood that digital satisfies a customer’s mind while analogue soothes the heart.READ MORE
The world of sales is going through a massive paradigm shift. Gone are the days when sales people could rely solely on great interpersonal skills, presumptive closes, and wining and dining clients. Nowadays, these analogue, high touch, and face2face abilities must be complemented by digital, high tech, interface2interface abilities. No longer is your analogue sales expertise enough, you must also become digitally savvy.READ MORE