ode to trends...
Flooded with options, where does one start when looking to purchase a property? The number one route is through word of mouth. Clever branding and a stellar experience can create endless strings of valuable leads. A few ingredients which I think would be essential, are:READ MORE
"Life is short, and people’s attention spans are even shorter. Your brand DNA is your story." This was Johnny Earle's advice at HubSpot's Inbound conference late last month. And as the crown-prince of turning a short attention span into a retail empire... he'd know!READ MORE
The value of a strong workplace culture is no longer debated. It’s no surprise that the biggest brand on planet, Google, has also won Fortunes' Best Companies to Work For 6 years in a row. However, this begs two obvious questions a) what kind of culture should your place have, and b) how do you make it happen. Read on.READ MORE
2017 is very different from 2007. Social media, automation, buy-with-a-click, customer engagement, big data and the cloud are just some of the things that have, in just a few years, gone from being incredible to being normal. James O’Loghlin contests that it’s naïve to think the next 10 years won’t bring just as much change.READ MORE
If you regularly follow some of my futurist musings you can probably tell that one of the areas that fascinates me the most is how technologies such as Artificial Intelligence, the Internet of Things, Virtual Reality and Robotics will shape the future of work. In this post I'll give you an example of 5 white collar jobs that are at risk of being computerised in the near future.READ MORE
I was recently invited to speak at the HITEC conference, the worlds largest hospitality technology show. This event was produced by HFTP, an international professional association serving the hospitality finance and technology industries. For the event, we created a special edition t-shirt, which had people climbing over one another in hopes of grasping one! With all parties involved, this was a huge success.READ MORE
The other day I was making my son breakfast. I was carefully assembling his preferred mix of Weet-Bix, Chia seeds, cinnamon, greek yogurt and honey. He said to me 'Daddy you're the Wheet-Bix' professor. It both took me by surprise, and made me laugh. I guess the point my enlighted 4 year was making is that it's pretty easy to be considered a professor these days, where everyone is an expert in anything.READ MORE
From Sony to Microsoft, Adidas to Alcoa, and Billabong to Lego, many a brand has lost their mojo at one time or another. Michael McQueen shares key insights on how we can keep the pedal on momentum.From Sony to Microsoft, Adidas to Alcoa, and Billabong to Lego, many a brand has lost their mojo at one time or another.READ MORE
Ode Management are thrilled to welcome global sensation and digital futurist, Brian Solis to our speaker team of disruptors, thought leaders and innovators.READ MORE
To respond to the ever growing demand amongst my clients, I'm launching my new book Innovation Wars, with the pre-orders starting on May 2nd. After the success of my previous book Mobile Ready, I've chosen to partner with Publishizer to build the support to produce an amazing innovation tool. You can pre-order the book here.READ MORE
After starting out of the trunk of a car in 2001, Johnny Cupcakes has grown to be an exclusive, international t-shirt brand with "faux-bakeries" in Boston, London and Los Angeles and pop-up shops around the world. Over the past 10 years, an inspiring community of collectors has formed, prompting customers to camp outside the stores for up to two weeks for limited edition product releases, while thousands around the world have inked themselves with Johnny Cupcakes tattoos.
But it wasn't an easy road! Here I want to share with you just a few ways in which I have been able to create hysteria around my brand so that you can take away some pointers on how to replicate this in your teams, businesses and lives.READ MORE
An excerpt from her soon-to-be released book, Turning Clients into Advocates, Amanda Stevens brings us 7 key ways to engage your customers and turn them into brand advocates.
Technology is rapidly changing the way we do business. It’s shifting the way we communicate, the way we travel and the way brands are marketed. It’s dramatically altering the way today’s consumer interacts with their favourite brands, the way they shop and the way they form brand loyalty.
Arguments are never good, right? They should be avoided at all costs, right? Absolutely not!
The art of arguing in a constructive way defines a healthy relationship, be that romantic or professional. The key to creating an argument that leads to positive outcomes is surprisingly simple, you need to think about what the other person is trying to say and what they are hoping to achieve. Or, in other words, you need to think 'selfish'.READ MORE
Don't just open for business. Throw a party your customers will remember.
Pick An Optimal Time
Weekends and evenings are best, because people don't have to rush from work. Don't open your doors at the same hour as everyone else. On weekends, wait until early afternoon. That gives you greater opportunity to pass out fliers and stir excitement on the street. Also, fewer hours adds a kind of limited-edition urgency to the experience.
Read the rest on Inc.comREAD MORE
The last handful of years have seen something of an epidemic of extinction in the business community. Looking at businesses failures ranging from Borders to Billabong, Kodak and music giant HMV, brands and industries are quickly realizing that business-as-usual is no longer be enough. Peter Drucker’s insight in the mid 1980s is truer today than ever before: we must now run faster and faster just to stand still.READ MORE
Technology is evolving and the status quo is being disrupted on a daily basis. Nowhere is this more evident than in the Financial Services sector.
In my short video, I will equip those working in this challenging industry, with the tools to reinvent they way they conduct themselves in business.
Such tools include:
Where you sit on the relevance curve - is your business soon to be obsolete?
How to spot the warning signs that you need to reinvent
How you can innovate to stay ahead of the pack
Through working with some of the biggest brands in the country I have seen first hand, the importance of not only staying abreast of the relevance curve, but of reinvention in keeping your brand competitive.READ MORE
The future of your business depends on just two abilities.
Firstly, being able to come up with excellent ideas to expand your business. Secondly to be good at implementing those ideas.
There are thousands of books and articles about the implementation part, but comparatively little about quality business idea generation.
Over the last 25 years I have made my living coming up with good business ideas and over time I developed a system that allowed me to do so quickly, efficiently and effectively.
Below is a quick ten step methodology that will allow you to speedily generate lots of different ideas for your company. Whether you'd like to conceive new income streams, fresh marketing concepts, breakthrough positioning strategies or novel product ideas, this system will get the job done.READ MORE
So many businesses are sitting here today faced with the knowledge that they are less relevant today than they were a year ago.
They don't quite know how it happened; everything seemed to be going so well. They were THE hottest product last January, but now the numbers say different.READ MORE
Beware the Tyranny of Tradition Michael McQueen warns us in this cautionary tale of a business that gets slowed down by it's 'barnacles'
Every business needs to ask itself, are we innovating? Are we doing enough to ensure we remain streamlined? Or are we carrying the dead weight of processes and systems that are no longer relevant?READ MORE
Human Resources are in the rather unenviable position of having to know quite a lot about virtually every facet of an organisation's business (even when it's not their personal remit or speciality).READ MORE
More than ever before, the youth market is as lucrative as it is big. Considering Gen Y possess 50 cents in every dollar of discretionary spending power, companies and brands ignore this target demographic at their peril. After all, businesses whose messaging, distributions channels and products are only geared toward older generations will find themselves increasingly irrelevant in the coming years.READ MORE