ode to trends...
Some people say that selling is all about personal influence, some say it is about the art of persuasion, others say it is about 'the hard sell'.
I've worked with sales teams around the world and I can tell you if you're making it about these things you're making it harder than it should be. I think we place over-emphasis on old-school Cialdini-like approaches to influence and reciprocity, and spend too little time on leading edge insight into the neuroscience of human behaviour and decision-making.READ MORE
Dan Gregory, CEO of The Impossible Institute and regular panelist on the wildly popular The Gruen Transfer recently provided a compelling vision of the future of advertising and ad agencies to Marketing magazine.
“The rules have changed a bit, and I think we’re witnessing a not-so-slow death of interruptive advertising. “ Says Gregory, who will be speaking at the upcoming DARE Melbourne Showcase.READ MORE
Sam Cawthorn travels the world looking for patterns with individuals, teams and organisations that determine how they turn crisis and disaster into opportunity.
No stranger to disaster, Sam is living proof that sometimes your best chance at greatness arises from adversity.READ MORE
I remember waking up after being in a coma for over a week and realizing that I had lost my arm and totally wrecked my leg. It was difficult not only physically but also mentally and emotionally.Yet the journey from that moment until today has been rewarding on many levels. From now living with the most advanced bionic arm in the world to what I currently do as a professional speaker. Let me explain…READ MORE
So many businesses are sitting here today faced with the knowledge that they are less relevant today than they were a year ago.
They don't quite know how it happened; everything seemed to be going so well. They were THE hottest product last January, but now the numbers say different.READ MORE
Ok, we’re one month into the new year, how are you going? Not quite where you were hoping to be? More often than not, one month into the new year our resolutions are long forgotten. So here’s a short business reset to get you back on the straight and narrow and hurtling toward a brighter business future.READ MORE