From corporate lawyer to successful comedian and well-known TV personality to keynote speaker for innovation; James O’Loghlin explains how an innovation mindset asks the uncomfortable questions. In this post he outlines 5 key steps that can navigate towards your goals and transform the shape of your life’s direction.
Innovation is full of surprises, that might scare you.
Over the past decade I’ve seen my fair share of attempts at innovation. Everything from incremental enhancements, through to bold attempts at disruptive innovation. One thing stands true, innovation is full of surprises that NO company ever prepared for. And often, scares the c#$% out of them. The key to getting 'ideas' right is to make sure you really understand who you are innovating for by getting out amongst your consumers.
When you hear the word ‘innovation’, what’s the first thing that pops into your head? More than likely it’s something associated with business or industry or research and development. But to me innovation isn’t necessarily about big business, or even about any sort of business; it’s about thinking of ways of doing things better – and that can happen in business, but it can also happen in any aspect of our lives.
I recently had the opportunity to interview Vince Gilligan, the creator, producer, writer, sometime director and overall mastermind behind ‘Breaking Bad’ one of the greatest television series ever made. In fact, in my opinion it’s the greatest. This is what I learnt from speaking with him:
For anyone working in the technology sphere, you will know that your consumers are no longer confining technology to their work lives. People are demanding technological intelligence in every facet of their lives - from data around their workouts to a home that echoes the Jetson lifestyle we all grew up in awe of.
As consumer demands continue to disrupt the status quo, even the IT & technology industries aren't safe from becoming irrelevant. Gen Y's & Gen Z's are their own computer experts and will soon no longer require an 'expert' as they continue to become one themselves. So how does this dynamic industry protect itself & ensure it offers something that no consumer can replicate? Embrace the home! As commuting becomes a thing of the past - the companies identifying & adapting to this need will truly thrive.
Nike’s recent withdrawal from the fitness band market has raised some significant questions regarding the future direction of wearable technology.
Although the size of the market is predicted to grow exponentially by most industry experts such as Credit Suisse, which predicts the market to increase five-fold to $50 billion by 2017 and wearable technology appears to have already reached a high level of awareness amongst consumers.
One of the most abused words for the past few years is innovation. Ever since the likes of Apple or Netflix revolutionized their respective industries, you hear entrepreneurs telling themselves and others they also want to “innovate” and hopefully grow as large as these global brands. A good friend of mine recently borrowed Dan Ariely’s quote from Big Data to describe innovation: