Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking, gives an insider’s perspective of the major changes facing the banking industry, featuring commentary and analysis from leading experts who are involved in the reform and disruption of the retail financial services industry, including Giles Andrews (Zopa), Jerry Canning (Google), Frank Eliason (Citibank) and Shamir Karkal (Simple).

According to Moven founder Brett King,  host of VoiceAmerica’s popular radio talk show “Breaking Banks,” and a globally respected speaker, banking is not known for huge leaps in innovation or significant shifts akin to the level of disruption that have affected the music or books industry. Until the Internet emerged, dramatic changes in customer behavior and expectations wrought by technologies like Internet, Social Media and Mobile Banking are inevitable.

Exploring how banking is rapidly being disrupted, King interviews the new wave of strategists in the financial services along with some of the most innovative leaders from within the sector to learn the motivations driving these new innovative approaches, while revealing new core competencies that activates them.

Among the topics that are shaking up the banking industry include P2P lending; BitCoin and digital or crypto currencies; Neo-Banks or New-Checking accounts; social media’s impact on major bank brands; and much more.

Anyone in the financial services industrys, and anyone with money in a bank (everyone) needs to sit up and pay attention to this revolutionary book that is set to shake up the way we handle our finances.

And as a special gift to our readers, we have a sneak peak of the book itself right here - http://bit.ly/samplebreakingbanks