The Key Is In The Cloud

If you work in telecommunication then you know Cloud computing is all the rage.

But what you may not know is that, behind this influx in cloud computing, lies an environmental motivator.

A recent study from Microsoft compared the environmental footprint of running business software internally or with an outsourced provider (in this case, Microsoft). The study showed that, compared to running their own applications, by outsourcing companies can reduce the energy use and carbon footprint of computing by up to 90 percent!

As clients start to understand the financial gains to be made by going green, disruption in the Telco sector is sure to follow.

In my soon to launch book ‘The Big Pivot’, I address the need for businesses across the board to address the bottom line implications of going green, check out this short video where I outline some of the key disruptors that the environment is having on your business including:

  • The hurdles to longer term profitability and value creation
  • How value now comes through radical efficiency
  • The short timeline we are all working with before we no longer have the luxury of choosing to be green.

No longer is going green aligned with tree-hugging, it’s not about the polar bears, it’s about servicing consumers demands for more efficient, cheaper & greener telecommunications.

Whether that be a bigger choice of cloud products, a more efficient & sustainable business product or simply the option of trading in electronics – it all makes an impact on the business you are working in.



For further information on Ode team or to enquire about making a booking for your next conference or event please contact the friendly ODE team


  • +61 2 9818 5199

United States

  • +1 877 950 5633

ODE Management is a direct management office for some of the world's greatest disruptors, innovators and thought leaders. The speakers we represent are the best in their fields, each making a global impact due to their passion, experiences or downright audacious insights into the world.

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