The Millennial Megatrends Scaring C-Suite

There's an emerging megatrend that's scaring executives the world over. Millennials are upending business-as-usual, demanding that organisations re-shape their DNA to compete for this ever-growing market segment.

It's truly terrifying.

If you thought that your organisation's financial success was the only thing that mattered, there's a body of consumers that's coming to dominate the conversation - and they're just as interested in what you stand for as what you sell.

Watch thought-leader Andrew Winston disect the megatrend of millennials in this enlightening clip from Bloomberg's Sustainability Conference.

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