August 5th 2019

Without defining experiences, brands become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

August 5th 2019

In a world where disruption has become the norm, super-intelligent computers have the potential to revolutionize how we both govern and conduct business - yet it is not always immediately obvious how the science of artificial intelligence can help shape image and brand identity. Dr Catriona Wallace takes a moment to help us identify the challenges of AI and marketing, and where they intersect.

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