Bruce is a sought-after speaker on the subjects of branding, creativity, innovation, and leadership. An accomplished passionate presenter, he gladly shares easy-to-follow, proven steps for building brand value with his audiences.
Bruce has an overarching theme for his virtual and stage keynote talks: "it's all about them." Bruce instructs your audience members to focus on their customers, not their products or services, helping them to open their minds and discover their creativity. Drawing from his 30-plus years of ad agency experience, Bruce helps your virtual and live audiences to understand how to make their brands attractive to their customers, as well as how innovation can differentiate them from their competitors.
If we're going to kick start the year and kick start the team we need to make sure we're not just managing our team but we're also managing our energy. In this video-clip, 'Hall of Fame' speaker Lisa McInnes-Smith has some dynamite advice to enable sales teams.
To respond to the ever growing demand amongst my clients, I'm launching my new book Innovation Wars, with the pre-orders starting on May 2nd. After the success of my previous book Mobile Ready, I've chosen to partner with Publishizer to build the support to produce an amazing innovation tool. You can pre-order the book here.
It is harder to make a dollar in retail today than ever before. Recent years have seen the retail sector buffeted by a series of fierce and disruptive headwinds.
Indicative of this fact, consider the raft of retail brands such as Payless Shoes and Borders that have had little alternative than to file for bankruptcy as the going has gotten tough.
While a combination of factors have contributed to the woes of retailers, it is perhaps the ever-growing threat of technology and online competition that has had the greatest impact.
In this profile on the future of retail and consumer innovations, author and futurist Mike Walsh talks about the influence of social media on consumer behavior. He uses real-life examples like Japan's Tokyo Girls collection, which enables attendees to use their cell phones to scan the dresses they see and instantly order them. This segment appeared on Carte Blanche, a South African TV current affairs program.
It is harder make a buck in retail today than ever before. Recent years have seen the retail sector buffeted by a series of fierce and disruptive headwinds.
2013 will be looked back on as the year that marked the Death of the Gatekeeper. Known technically as ‘disintermediation’, recent years have seen the viability and necessity of middlemen significantly eroded – an erosion that will gather pace in the coming 12 months.
From travel agents to financial planners and stockbrokers, modern technologies and the Internet in particular have seen a profound change in the nature of distribution. The gates have been blown wide open – consumers can now connect directly with service providers and have access to ample information with which they can make intelligent buying decisions.
eriously...mobile at point of sale will change advertising as we know it
In Wikipedia, the universal arbiter of debates on definition or trivia, "Advertising" is defined as follows: a form of communication used to encourage or persuade an audience to continue or take some new action.