If there is one word we’ve heard with great frequency in recent months, it would be ‘unprecedented’. While so much of what we’ve all experienced in 2020 is the definition of extraordinary, it’s important to remember that many businesses have faced existential threats and crises over the years - only to emerge stronger resulting from the experience.
From IBM to Converse, Lego and event Apple, there is much we can learn from businesses that have emerged from acutely difficult times and bounced back strongly.
Like everyone else, members of corporate boards have had to innovate quickly due to Covid-19. A once-in-a-generation economic shock has put vital strategic decisions on the table without the luxury of in-person meetings. Boards have had to balance the unfamiliarity of going virtual with the pressures of protecting their organizations from catastrophe.
While most boards are still finding that balance, a number of fast-adapting companies have found that virtual board meetings are better than the real thing. Aside from the obvious benefits of reduced travel and increased attendance, shifting to virtual has allowed boards to improve governance and collaboration through shorter agendas, crisper presentations, more inclusive and bolder conversations, and broader exposure to key executives and outside experts.
How should we be approaching digital events? That question — on every event organizer’s mind — was among the topics explored in an April 21 “Restarting Events in a COVID-19 World” webinar led by Karrikins Group founder Peter Sheahan. More than 200 participants tuned in to his conversation with Sherrif Karamat, PCMA president and CEO; Kati Quigley, senior director of global industry marketing at Microsoft; and David Peckinpaugh, president, Maritz Global Events.