Business is different in the new reality The way that business and sales are done today is different. Business and brands are embracing the digital age and are using online tools and social media more than ever to promote and sell. We live in a world where decision makers are…
For years, sales theory has promoted the idea of selling features and associated benefits, of looking for what's unique in your product or service, and using that as a wedge to open up the sale by demonstrating how you can make the prospect's life easier, more productive, or even sexier!…
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty. Affluent consumers, more than anyone else, expect to interact with their financial services representatives both in-person and not via with mobile devices such as…
Jay comes to Ode Management with almost two decades of experience in the speaking industry. He was one of the three original members of Dallas-based, International Speakers Bureau, where he spent 15 years of building the company to over 50 employees with revenues in excess of $17 million when he…
Did you know only 7% of our communication is the WORDS that we say? That is a very small percentage… In fact, 38% of communication is the TONE in which we say something. The TONE is five times more powerful than the words. You are probably pretty good at listening…
Those of us who work with speakers every day understand the importance and rarity of speakers who hold the Council of Peers Award for Excellence. But if a speaker shares the stage with Sarah Palin, Rudy Giuliani and Steven Forbes it’s an achievement that even the speaking industry layperson can…
If you’ve never attended a DARE Showcase before, now’s your chance! It’s not just a sumptuous breakfast at one of Melbourne’s hottest waterfront venues or a chance to liaise with your industry colleagues. It’s an opportunity to be personally inspired, motivated and challenged by the best speakers Australia has to offer -…
Dan Gregory, CEO of The Impossible Institute and regular panelist on the wildly popular The Gruen Transfer recently provided a compelling vision of the future of advertising and ad agencies to Marketing magazine. “The rules have changed a bit, and I think we’re witnessing a not-so-slow death of interruptive advertising.…
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Michael McQueen reviews “How Cool Brands Stay Hot” on his blog: More than ever before, the youth market is as lucrative as it is big. Considering Gen Y possess 50 cents in every dollar of discretionary spending power, companies and brands ignore this target demographic at their peril. After all, businesses whose messaging,…
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Chris Helder makes a compelling case for learning to find your path to success by visualising the future that will result from it. This exclusive Ode clip, “Timeline Mastery”, is part of the Tools of Influence eVideo series and is available for your team or can be delivered as an…
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A leader who can inspire and motivate their team is more important now than ever. Yet recent Randstad research shows the gap between what we need from our leaders and what they’re delivering. So what’s going on beneath the surface? And how do you avoid hitting this human capital iceberg?
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The events industry has always been frenetic and fast paced - if the rest of the world is getting faster then our industry is hitting lightspeed! Fortunately for us, talented programmers the world over have heard our call to arms and have developed some truly incredible apps that helps us…
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One of the big challenges organisations face when they book a presenter for a conference is "will the attendees walk away and actually change behaviour". In a world first Dr Adam Fraser wanted to put his clients minds at ease by having a University study test to see if his…
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Would you like the next 90 days to be your best so far? What would you be willing to do to make this your reality? We have an opportunity for a fresh start – a new financial year – and embracing the opportunity to step up to your potential is…
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Sam Cawthorn travels the world looking for patterns with individuals, teams and organisations that determine how they turn crisis and disaster into opportunity. No stranger to disaster, Sam is living proof that sometimes your best chance at greatness arises from adversity.
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Why do some companies survive crises, and others simply crumple? And stranger still, why is innovation alone not enough? Yahoo, RIM, and HP all unleashed serious resources on R&D initiatives, innovation departments, and expensive strategy advisors and yet all three firms nevertheless now circle dark and uncertain fates. Part of…
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From the Idea Engineers Blog: Closed loop contactless cards, such as Octopus, Oyster & Ez-Link, has been gaining mainstream scale and has penetrated by major sectors such as transport, payment, and retailing. Contactless card technology can now expand its domain of applicability by adding contactless functionality to the mobile phone.…
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Brett King, author of "Bank 2.0" and founder of banking startup Movenbank is at the forefront of change in his industry. In this video presentation with relevance to all businesses, he identifies the 'fricton' in the banking process that is bringing about a revolution. Will you be able to create frictionless experiences…
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We are living in an age of unprecedented levels of change. Wow, news flash right?!? Just the other day, my 70 year-old mother actually laughed and said “LOL!” Which I believe may be one of the signs of the Apocalypse. Baby boomers using social media slang followed by the four…
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The youth left the village in search of truth; left his young wife and child, the family, the tribe, the land he loved. Insatiable desire drove him to search for the truth. Never sleeping two nights in one place he roamed the world inquiring for the truth. Finally after years…
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While most businesses measure their success by looking at tangible vital signs like sales, profit margins and market share, Michael McQueen explores why these 'audible pulses' of a business can be dangerously misleading and unreliable: "By the time the numbers start showing that there's a problem, it's sometimes too late."
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Inspirational leaders it’s your time to shine. As we head into the new financial year it’s time to reflect, evaluate performance and celebrate the successes of the past year. It’s also time to build excitement about what lies ahead, navigate a course of action for each person and shine a…
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On New years Eve we have all found ourselves setting ambitious resolutions, “This is the year I am going to get into shape and get my life on track”, “This year I will be more productive and stop wasting time”. The 1st of July is the corporate world's version of a New Year, people…
