Some people say that selling is all about personal influence, some say it is about the art of persuasion, others say it is about 'the hard sell'.
I've worked with sales teams around the world and I can tell you if you're making it about these things you're making it harder than it should be. I think we place over-emphasis on old-school Cialdini-like approaches to influence and reciprocity, and spend too little time on leading edge insight into the neuroscience of human behaviour and decision-making.
Using mobile devices such as smartphones and tablets is one of the main ways that upscale financial services companies can increase customer interaction and build loyalty.
Affluent consumers, more than anyone else, expect to interact with their financial services representatives both in-person and not via with mobile devices such as smartphones and tablets. Providing a comprehensive and consistent mobile strategy for consumers will help to increase brand loyalty.
Those of us who work with speakers every day understand the importance and rarity of speakers who hold the Council of Peers Award for Excellence. But if a speaker shares the stage with Sarah Palin, Rudy Giuliani and Steven Forbes it’s an achievement that even the speaking industry layperson can understand.
So if you’re looking to book an Aussie speaker of international renown, look no further than our own Lisa McInnes-Smith, who will join some of the USA’s key leadership experts next month at PowerUp 360 in Boise, Idaho.
More than ever before, the youth market is as lucrative as it is big. Considering Gen Y possess 50 cents in every dollar of discretionary spending power, companies and brands ignore this target demographic at their peril. After all, businesses whose messaging, distributions channels and products are only geared toward older generations will find themselves increasingly irrelevant in the coming years.
Would you like the next 90 days to be your best so far? What would you be willing to do to make this your reality?
We have an opportunity for a fresh start – a new financial year – and embracing the opportunity to step up to your potential is a choice. Get inspired by imagining what could be. Build a vision - what would you love to see happen? Put words to the progress you would like to see in the next ninety days – speak it out loud. Write down every benefit that you will enjoy when you accomplish your new goals. Get excited about the possibilities!
The new financial year kicks off on 1 July 2012 and having watched the economy and financial markets for more than two decades, these calendar benchmarks are a good time to take stock, look ahead and think about the issues that are likely to impact on businesses and personal finances.
Before doing that, there is no doubt that in the last month or two, there has been some great economic news in Australia.
Why do some companies survive crises, and others simply crumple? And stranger still, why is innovation alone not enough? Yahoo, RIM, and HP all unleashed serious resources on R&D initiatives, innovation departments, and expensive strategy advisors and yet all three firms nevertheless now circle dark and uncertain fates. Part of the problem is that leaders favour big solutions for big problems, whereas in nature as well as business - change first begins at the molecular level.
From the Idea Engineers Blog:
Closed loop contactless cards, such as Octopus, Oyster & Ez-Link, has been gaining mainstream scale and has penetrated by major sectors such as transport, payment, and retailing. Contactless card technology can now expand its domain of applicability by adding contactless functionality to the mobile phone. The Near Field Communication (NFC) mobile service, which leverages the current contactless infrastructures, particularly those based on industry schemes like VISA or MasterCard, has in the last year seen some major announcements and implementations. In countries like Korea and Japan, services benefiting from the convergence of contactless card technology and mobile phones have already been introduced commercially, and these converging services are ubiquitous and successful.
The youth left the village in search of truth; left his young wife and child, the family, the tribe, the land he loved. Insatiable desire drove him to search for the truth. Never sleeping two nights in one place he roamed the world inquiring for the truth. Finally after years of hardship in a remote village under the always-snowy-mountains he met a sage who pointed out the highest mountain and said the truth lives there in a dark, frozen cave. The youth set upon his journey without delay, arduous and dangerous was the climb but he did not give up. The caves atop the mountain were dark and eerie. He saw an old woman sitting on a rock, her back to him. When she turned he almost died of fear so ugly was she, her skin burnt by the sun and frost, toothless and old. The truth agreed to grant him his wish. Days later when they were done he asked her permission to return to his village to share the truth with all. 'Yes,' replied the truth, ‘but don’t tell them I am old and ugly; tell them I am young and beautiful.
While most businesses measure their success by looking at tangible vital signs like sales, profit margins and market share, Michael McQueen explores why these 'audible pulses' of a business can be dangerously misleading and unreliable:
"By the time the numbers start showing that there's a problem, it's sometimes too late."
As a futurist, Mike Walsh doesn’t discuss gadgets or technology. His interest is in human behaviour and how the modern world is shaping our society.
In just a few years, the majority of consumers will have never known a world without the internet. How does this shape their expectations of product both digital and physical?
eriously...mobile at point of sale will change advertising as we know it
In Wikipedia, the universal arbiter of debates on definition or trivia, "Advertising" is defined as follows: a form of communication used to encourage or persuade an audience to continue or take some new action.
We were delighted to have been able to recently share international author and speaker, Yossi Ghinsberg with some of our clients during our DARE showcase series.
Lost in the uncharted wilderness of the Amazon for 20 days, Yossi's harrowing true story of sheer survival has moved audiences worldwide. We captured his talk at the DARE Sydney Showcase where he spoke of The Chalalan Project, a eco-tourism resort and ultimate result of his journey in the Amazon. This video will leave you in awe of Yossi's ability to take a vision and turn it into actuality.
More and more businesses are adopting new emerging 2.0 web technologies in order to facilitate and encourage collaboration inside their organisations.
In this video Dominic Thurbon shares with us three tools which he refers to as ‘The Holy Trinity of Collaboration’. When these three tools are put to use inside businesses they drive innovation, increase productivity and ultimately enhance staff engagement.
Dominic Thurbon works with companies to help them embrace new emerging technologies and deal with the rapidly changing future of the work place. With web 2.0 continually progressing, the need to collaborate across traditional business units to achieve collective outcomes has never been greater. In Dominic’s speaking demo you will get the sense of how this can achieved through the implementation of silos and disorganised collaboration.
In life we are all leaders in some form or another, and as leaders we need to be in a constant state of shifting. Shifting is a matter of moving progressively and purposely from where you are now, to where you want to be in the future. In this video Lisa McInnes-Smith shares with us the 1% improvement formula that creates long-term shifts and takes us and our teams towards achieving our greater goals.
Everyone can maintain contact with their clients – but how do you move from a contact to a connection? A long term client that ‘sticks’ with you for five, ten or even twenty years? The key is to provide not only great value, but to also in becoming their trusted advisor, confidante and hopefully friend! In this video Lisa shares with us some essential and very simple tools to retaining your client base for years to come.
In this video, you will be pushed from a paradigm of internal competition and control to a paradigm of collaboration. Specifically, we will discuss how:
- As organisations get more sophisticated, we drive our silos deeper
- Innovation in the future is just as likely to come from breaking down the silos internally as it is from building greater depth in the existing silos
- New technology will form the basis for many of the ways we collaborate in the future
I had a great conversation with Ken Wallace on the weekend, who's not only a cracking screenwriter but also has the pleasure of being my brother-in-law. He has recently had his second child, and was saying how he thinks in general people consider the way that they parent, 'normal'. Everyone else does it incorrectly or abnormally.
That is, you become your own benchmark for what is 'normal'. Everything else is a bit wacky or, often, 'dysfunctional'. There is such wisdom in this – it is not just parenting, it's everything. We become our own benchmark for what 'normal' all the time. And then we get caught up in diagnosing problems with others; we talk about how people need to change and improve and fix things.